Tom Eaton Unit 4 P2 Rachel
P2 How the two organisations meet the needs of different types of customer
In this essay I will be explain about the multiple different customer types there are and how Pleasure
Beach Blackpool and the Marriott Hotel meets the different customer types needs.
Business Customers
Business customers are customers that purchase products to use in their own production of their own
products. Business customers can be categorised under many different operations in the business
industry such as agriculture, construction, transportation and communication.
Pleasure Beach Blackpool meets the needs for the business customers because just outside of where the
theme park rides are there is a hotel with business conference rooms which the customers will be able
to have business meetings. By having the hotels close to Pleasure Beach Blackpool it is good because
the people who are having a business meeting will be able to stay in the hotels overnight if the meeting
has taken a bit longer than it was expected.
The Marriott Hotel also meets the needs for the business customers because they also offer the
business customers conference rooms for the customers to have their business meetings. The largest
meeting rooms at the Marriott Hotel can fit up to 400 people and has over 11 breakout meeting rooms.
Because the Marriott Hotel is located very close to a hotel in Manchester the people would be able to
stay in the hotel overnight and fly back the next day.
Leisure Customers
Leisure customers are very different to Business customers as Leisure customers are people who are
travelling specifically for a vacation. Leisure customers will leave their daily routine and take time off
work to relax and enjoy life and have fun.
Pleasure Beach Blackpool meets the needs for Leisure customers in many different ways. Pleasure
Blackpool has many rollercoasters, the beach, show bars such as The Horseshoe and a large restaurant
called ‘The Grill’. On the second floor of the park is called the Penthouse. On the penthouse floor
there is a suite called ‘The Paradise Room’ and another restaurant called ‘The White Tower
Restaurant’, this restaurant overlooks the promenade. Also above The Paradise Room there is another
Moroccan themed function room which is called ‘The Attic’. The Horror Bar and an interactive horror
maze called ‘Pasaje Del Terror’ are located in the basement of the building. There is also a Casino
building outside of the hotel and towards the left of the entrance to the Casino building there is another
theatre called ‘The Globe’.
The Marriott Hotel also has their own ways in which they would be able to meet the needs for the
Leisure customers. The Marriott Hotel has their own golf club and has many different types of activities
that you can do at the hotel such as hiking, horseback riding, jogging/fitness trail, miniature golf and
tennis. There are also many different local attractions around the Marriott Hotel in Manchester
including an Opera House and The Palace Theatre that are within walking distance from the hotel.
There is also the Manchester City Football Club stadium, The Manchester Cathedral and The
Manchester Wheel.
1a – Business Customer 1b – Leisure Customer
P2 How the two organisations meet the needs of different types of customer
In this essay I will be explain about the multiple different customer types there are and how Pleasure
Beach Blackpool and the Marriott Hotel meets the different customer types needs.
Business Customers
Business customers are customers that purchase products to use in their own production of their own
products. Business customers can be categorised under many different operations in the business
industry such as agriculture, construction, transportation and communication.
Pleasure Beach Blackpool meets the needs for the business customers because just outside of where the
theme park rides are there is a hotel with business conference rooms which the customers will be able
to have business meetings. By having the hotels close to Pleasure Beach Blackpool it is good because
the people who are having a business meeting will be able to stay in the hotels overnight if the meeting
has taken a bit longer than it was expected.
The Marriott Hotel also meets the needs for the business customers because they also offer the
business customers conference rooms for the customers to have their business meetings. The largest
meeting rooms at the Marriott Hotel can fit up to 400 people and has over 11 breakout meeting rooms.
Because the Marriott Hotel is located very close to a hotel in Manchester the people would be able to
stay in the hotel overnight and fly back the next day.
Leisure Customers
Leisure customers are very different to Business customers as Leisure customers are people who are
travelling specifically for a vacation. Leisure customers will leave their daily routine and take time off
work to relax and enjoy life and have fun.
Pleasure Beach Blackpool meets the needs for Leisure customers in many different ways. Pleasure
Blackpool has many rollercoasters, the beach, show bars such as The Horseshoe and a large restaurant
called ‘The Grill’. On the second floor of the park is called the Penthouse. On the penthouse floor
there is a suite called ‘The Paradise Room’ and another restaurant called ‘The White Tower
Restaurant’, this restaurant overlooks the promenade. Also above The Paradise Room there is another
Moroccan themed function room which is called ‘The Attic’. The Horror Bar and an interactive horror
maze called ‘Pasaje Del Terror’ are located in the basement of the building. There is also a Casino
building outside of the hotel and towards the left of the entrance to the Casino building there is another
theatre called ‘The Globe’.
The Marriott Hotel also has their own ways in which they would be able to meet the needs for the
Leisure customers. The Marriott Hotel has their own golf club and has many different types of activities
that you can do at the hotel such as hiking, horseback riding, jogging/fitness trail, miniature golf and
tennis. There are also many different local attractions around the Marriott Hotel in Manchester
including an Opera House and The Palace Theatre that are within walking distance from the hotel.
There is also the Manchester City Football Club stadium, The Manchester Cathedral and The
Manchester Wheel.
1a – Business Customer 1b – Leisure Customer
