BPS practice exam questions

Southwest Airlines (SWA) has enjoyed a sustained competitive advantage, allowing it to outperform its competitors over several decades. Continental and Delta attempted to copy SWA with their offerings of Continental Lite and Song, respectively. Neither Continental nor Delta, however, was able to successfully imitate the resource bundles and firm capabilities that make SWA unique. Which of the following is this case an example of? a. resource immobility b. resource heterogeneity c. resource imitation d. resource substitution - Answer- a. resource immobility Fran owns Consolidated Auto Parts, a company that got its start making auto parts related for hybrid vehicles, but her firm has had difficulty establishing itself as a maker of parts for the more-profitable internal combustion engine. What is most likely contributing to Consolidated's problem in this area? a. newcomers cannot use existing assets or reconfigure their value chains b. new competitors usually ignore stakeholders who are not stockholders c. it is difficult for outsiders to gauge which stage of the "life cycle" that the industry is in d. entry barriers usually protect the incumbet players in a profitable industry - Answer- d. entry barriers usually protect the incumbent players in a profitable industry Understanding the Resource Allocation Process (RAP) will have large effects on shaping a firm's realized strategy. Which of the following is an example of such an allocation of resources? a. Starbucks' launch of iced drinks b. Teach For America's mission statement c. Merck's voluntary withdrawal of Vioxx from the market d. Intel's rule to "maximize margin-per-wafer-start" - Answer- d. Intel's rule to "maximize margin-per-wafer-start" Which of the following summarizes the difference between a firm's vision and mission?