MANAGEMENT OF TECHNOLOGICAL
INNOVATION SCHILLING
, Chapter 02
Sources of Innovation
True/False
1. Sometimes knowing a field too well can stifle creativity.
Answer: True
Difficulty: Moderate
Page: 19
2. The organization’s structure, routines, and incentives can thwart individual creativity,
but not amplify it.
Answer: False
Difficulty: Moderate
Page: 20
3. Sometimes paying people for suggestions undermines creativity because it focuses
their shift on extrinsic motivation.
Answer: True
Difficulty: Hard
Page: 20
4. Though a generalist by nature, inventors are specialists in the field in which they
invent.
Answer: False
Difficulty: Moderate
Page: 21
5. Innovation often originates with those who create solutions for their own needs.
Answer: True
Difficulty: Easy
Page: 22
6. The qualities that make people inventive do not necessarily make them entrepreneurial.
Answer: True
Difficulty: Moderate
Page: 22
7. Manufacturers typically create new product innovations in order to profit from the sale
of the innovation to customers.
2-1