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Welcome to MNB1601
Assessment 2
QUIZ
Assessment 2
Started on Tuesday, 12 September 2023, 7:26 PM
State Finished
Completed on Tuesday, 12 September 2023, 7:51 PM
Time taken 24 mins 51 secs
Marks 15.00/20.00
Grade 75.00 out of 100.00
Question 1
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Question text
The French fashion house, Chanel, purposely limits the number of people handling Chanel
products and only a few intermediaries have obtained exclusive rights to sell their products
within a geographical area. Which type of market coverage does Chanel use?
Select one:
a.
Exclusive market coverage
,b.
Intensive market coverage
c.
Selective market coverage
d.
Purposive market coverage
Feedback
The correct answer is: Exclusive market coverage
Question 2
Incorrect
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Question text
Mbulelo works for Nutri Health, a large pharmaceutical company. Mbulelo is responsible for
arranging special events which afford Nutri Health the opportunity to communicate with the
public through mass media. Mbulelo is responsible for which type of special event?
Select one:
a.
Crisis management
b.
Exhibitions
,c.
Receptions
d.
Press conference
Feedback
The correct answer is: Press conference
Question 3
Incorrect
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Question text
During the development of the new product, Radler, Heineken would have gone through several
phases of new product development. Which one of the following represents phase 4 of the new
product development process?
Select one:
a.
Physical product is developed.
b.
Product ideas are developed.
c.
Product ideas are screened.
, d.
Non-viable product ideas are eliminated.
Feedback
The correct answer is: Physical product is developed.
Question 4
Correct
Mark 1.00 out of 1.00
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Question text
SABMiller is making a conscious effort to appeal to more health conscious drinkers. Their
approach to marketing therefore places emphasis on what the consumer needs. This refers to
the principle of ________________ of the marketing concept.
Select one:
a.
profitability
b.
consumer orientation
c.
social responsibility
d.
organisational integration
Feedback
1There are 1 unread conversations
Welcome to MNB1601
Assessment 2
QUIZ
Assessment 2
Started on Tuesday, 12 September 2023, 7:26 PM
State Finished
Completed on Tuesday, 12 September 2023, 7:51 PM
Time taken 24 mins 51 secs
Marks 15.00/20.00
Grade 75.00 out of 100.00
Question 1
Correct
Mark 1.00 out of 1.00
Flag question
Question text
The French fashion house, Chanel, purposely limits the number of people handling Chanel
products and only a few intermediaries have obtained exclusive rights to sell their products
within a geographical area. Which type of market coverage does Chanel use?
Select one:
a.
Exclusive market coverage
,b.
Intensive market coverage
c.
Selective market coverage
d.
Purposive market coverage
Feedback
The correct answer is: Exclusive market coverage
Question 2
Incorrect
Mark 0.00 out of 1.00
Flag question
Question text
Mbulelo works for Nutri Health, a large pharmaceutical company. Mbulelo is responsible for
arranging special events which afford Nutri Health the opportunity to communicate with the
public through mass media. Mbulelo is responsible for which type of special event?
Select one:
a.
Crisis management
b.
Exhibitions
,c.
Receptions
d.
Press conference
Feedback
The correct answer is: Press conference
Question 3
Incorrect
Mark 0.00 out of 1.00
Flag question
Question text
During the development of the new product, Radler, Heineken would have gone through several
phases of new product development. Which one of the following represents phase 4 of the new
product development process?
Select one:
a.
Physical product is developed.
b.
Product ideas are developed.
c.
Product ideas are screened.
, d.
Non-viable product ideas are eliminated.
Feedback
The correct answer is: Physical product is developed.
Question 4
Correct
Mark 1.00 out of 1.00
Flag question
Question text
SABMiller is making a conscious effort to appeal to more health conscious drinkers. Their
approach to marketing therefore places emphasis on what the consumer needs. This refers to
the principle of ________________ of the marketing concept.
Select one:
a.
profitability
b.
consumer orientation
c.
social responsibility
d.
organisational integration
Feedback
