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Four Challenges of Communication - 1. Requires significant intellent and psychological 2. Not everone values commuication 3. We are over relant on digital media 4. We live in a diverse world linear communication model - communicating a message that flows in one direction What are the 5 phases of the Linear Model - 1. Deciding 2. Encoding 3. Transmitting 4. Perceiving 5. Decoding Phases of the Transactional Modle - 6. feedback 7. Context 8. At the same time Deciding Phase - Phase 1 of the Linear Model. The sender selects the message Encoding Phase - Phase 2 of the Linear Model Involves assigning words, written or spoken, to the ideas. Transmitting Phase - Phase 3 of the Linear Model Once the ideas have been selected and put to words, the message is delivered.

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