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Business Research Techniques Book Articles HC summary

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Alle stof die je moet weten om het examen te halen! Informatie uit Athena bijles is ook toegevoegd

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BRT Samenvatting

Week Chapters

Module 1: Research Process

1 1: Introduction to research
2: Scientific approach and alternative approaches to investigation
3. The broad problem area and defining problem statement
5: Theoretical framework and hypothesis development

2 6: Elements of research design

3 11: Measurement of variables: Operational definition
12: Measurement: Scaling, reliability, validity
13: Sampling

Interactive lecture
4 7: Data collection methods: Introduction and interviews
8: Data collection methods: Observation

Module 2: Research Strategies

5 External Archival Research: Article Ketchen et al. (2013)

6 Internal Archival Research: Article Gupta & Lehmann (2003)

7 Big data: Article Lazer et al (2014)

8 -
9 10:Experimental design

10 9: Data collection methods: Questionnaires

11 International Research
Interactive lecture

12 Interactive lecture

13 Closing the Loop

Connected book
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Uma Sekaran, Roger J. Bougie Research Methods for Business
Publisher: mei 2016 ISBN: 9781119165552 Edition: 7

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