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Unit 38: P5, M3

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Pearson Level 3 Business Unit 38: Business and the economic environment. I achieved a distinction grade in this unit. Information is mostly contained within the notes pages of the presentation.

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THE IMPACTS OF INTERNATIONAL
ECONOMIC FACTORS ON HERTEL.
BY JACK WIGHAM

,POLITICAL FACTORS.
• These Factors will take into account the political
situation of a country and the world in relation to
that country.
• What sort of government leadership is affecting the
decisions of the country which includes policies like
tax laws and tariffs that the government levies over trade.
• These Political influences will decide what views and policies the
government will decide to implement which Hertel and other companies
like it will have to develop strategies to adapt to the changes.

,ECONOMIC FACTORS.

• Economic factors determines what condition a
countries economy is in, the inflation rate, the interests
rates, the monetary or fiscal policies, the foreign exchange
rate which affects imports and exports.
• Its all of these factors that will influence which way the economy of a
country will fluctuate.
• Which is why businesses like Hertel analyse these factors that are based
on their environment to build strategies for the changes that occur.

, SOCIAL FACTORS.

• Because international businesses such as Hertel operate
in many different countries they have to be aware that
every country has a unique mind set and these mind
sets will impact a business and their sales for products
and services.
• These factors include; the cultural implicationsof the country, the gender and other
demographics, social lifestyles, the domestic structures.
• All of these factors will be studied by companies like Hertel so that they understand
their markets and consumers better.

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