Visual Communications and Multimedia Design NOCTI questions and answers well illustrated.

Visual Communications and Multimedia Design NOCTI questions and answers well illustrated. Which of the following extensions indicates a graphics file? - correct answers.JPG Control M or Command M - correct a file kilobyte is a unit of measurement equal - correct answers.1,000 bytes An example of multimedia is - correct show with music url stands for - correct rm resource locator resolution best for a web graphic - correct answers.72 pixels per inch HTTP stands for - correct text transfer protocol HTML stands for - correct text markup language elements of style - correct , value, shape, texture and line coherent whole and an uninterrupted flow - correct nuity repetition of recurring lines, shapes or motifs - correct m when digital photographs are taken the resolution is determined by - correct answers.PPI to understand a clients needs, you should - correct rch their marketplace ask questions about the nature of their business ask for details about previous media productions thumbnails - correct , spontaneous sketches of ideas purpose of brainstorming - correct ate a lot of ideas process of colored used in printing - correct magenta yellow black aspect that has the most effect on readability - correct r spacing a ligature - correct or more characters joined together by a common stroke kerning - correct olling the space between a pair of letters Quark Express and PageMaker - correct les of desktop publishers proportion wheel - correct used to determine new dimensions when scaling a photograph Material Safety Data Sheet (MSDS) - correct mation about first aid measures stability and reactivity handling and storage Class C - correct extinguisher used to extinguish a computer fire spray adhesive and fixative should be used - correct a well-vented area graphic designer - correct n who lays out a magazine ad characteristics someone in industry should possess - correct edge and appreciation of the development of visual design grounding in design understanding of creative process on-going curiosity and involvement with fine art well-developed skills in graphic tools and software type function - correct be read attract/hold audience reader-friendly and easy to read prioritize and emphasize important information establish coherent harmony among elements in the communication create and establish recognition a confusion of terms - correct = typeface font is being interchanged with typeface Anatomy of type - correct to be able to dissect type before using it strokes (monotonal or uniform) serifs - correct rs finishing strokes counters - correct sed areas within a letters arrangement races of type - correct ctions of typeface that have a number of characteristics in common type families - correct architecture of its race differ in terms of x-height, width, stroke, and configuration black letter roan square serifs sans serifs scripts and cursives catchall names refer to the types designer families exist within each group of type further clarified by style, then further clarified by series black letter or text - correct back to 1500 BC angular, complex, dark difficult to read prevalent example: bible romans (old style, transitional, modern) - correct oped in venice and paris historical Old style: oldest, most beautiful, readability, elegant Transitional: most difficult to identify, reader friendly Modern: poor body type posters, nameplates, headlines, etc sans serif - correct contemporary ancient derivation geometric, clean, open used on traffic signs more used today in newsletter, annual reports, magazines, newspapers, posters, packaging and websites square serif - correct basic characteristics as sans associated with american west "wanted" posters headlines, posters, and as display face not reader-friendly scripts and cursives - correct handwriting italics are not part of this group do not read well little use as body type structure is predictable and uniform limited professional use nameplates, announcements, and invitations misc/novelty - correct all decorative feeling of chaos or anarchism few are used beyond specific application style - correct e architectural differences in the type structure itself type series - correct sts of all the sizes of that type point - correct l standard of measurement point is smallest unit of printing 1/72 of an inch type height measured in point rules - correct ght lines used to demarcate design elements from one another or to box art or other things key lines - correct that are used for used to frame illustrations/photography pica - correct of measure that is 12 points in width and 12 points in height agate - correct answers.5.5 points in size em - correct e of the type size in question en - correct answers..5 of em type specification (type spec) - correct the correct typeface size type appropriately lead the lines for a comfortable/efficient read choose a proper line length use line arrangement strategies use caps sparingly adjust space within/between words match the weight to the voice of the message give the words emphasis by adjusting posture and width style the type appropriately mix types carefully remember the margins display type - correct type that runs 14 points or larger text - correct ng matter/content 7-12 pt power and magic of graphic communication - correct y art media and graphic communications central to our lives seeing/perception are at the heart of learning evoke emotion provoke action verbal literacy - correct ed assimilated, applied, and advanced through vision- reading and writing aspects of visual communication - correct answers.How we see How communication works via basic communication models How theories of visual communication apply to a variety of audiences, messages, and situations communication models - correct r, message, medium, receiver, feedback semantic noise - correct derstanding the words or their context channel noise - correct em with the medium used Static on the radio colors out of registration interactive site without working links film that slips on projector sprockets poor tv reception crashing web page serious typos receivers - correct nce important to know audience intimately and interact first hand effective communication can be achieved by - correct answers.Meticulous audience research Brilliant creative work Rifle-shot targeting signage - correct m or facet of visual communication where feedback or understanding must be inherent gestalt - correct answers.Gestalt- German for "shape"or "configuration" Assembling different parts, piece, and lines Use different components to make a whole Ex: thumbprint and squiggle= sperm cell (Paternity Testing ad) We take simple shapes and our brain makes a picture constructivism - correct ing a pattern of shapes, or visually arranging series of planes together impressionism - correct answers.An art style / 19th century movement focused on including the visual impression of movement (change of light, etc) Impressionists were first to grow up with photography, another way to capture the changes of an atmosphere. (ex: Edgar Degas) expressionism - correct primitive due to the fact that all the works consisted of various paint strokes to display an image, much like the cavemen thousands of years ago had too. Each piece varied in the color scheme simplest of all the forms, but the hardest to understand. cubism - correct tical: abstractions from real things which analyze the the planes of the subject synthetic: works from semi-abstract forms which only suggests an essence (not represent) futuristic - correct answers.Heavily Influenced by: Computers Electronic Circuitry Bit-mapping Wireframes LED readouts *results in a cool high tech look They may stimulate anything from graffiti to wireframe models Stencil, Shadow, Outline types constructivism (art style/period) - correct answers.Created in Russia had political and ideological motives posters, murals, sculpture geometric shapes and typography characterized this group de stijl - correct answers.Means "the style" Universal graphic language grounded in shape and geometric form Used geometric shapes art deco - correct ed in the 1920s and was popular between the two world wars It consists of streamlined objects and diagonal lines and decorative geometric elements it is a sophisticated style and it influences contemporary design surrealism - correct answers.Provides strong contrast to slick, racy style of art deco and highly graphic posters and other gov. supported work of the Great Depression Pop Art - correct answers.Realism influences Effected graphic design/borrowed for it op art - correct answers.Made entrance at museum of modern art Inspired by psychedelic drugs, music Grateful Dead, Bob Dylan, Jimi Hendrix, and the Rolling Stones. Renaissance in poster design Fueled by anti-war protests for vietnam, feminism, civil rights phototypesetting - correct answers.Method of setting type that was cleaner, sharper, cheaper, and took less time and space postmodernism - correct answers.Easier to explain visually Very amorphous retro - correct answers.Retro revived older design styles and applied them using postmodern treatment of type, color and slashing line angles vernacular - correct answers.Vernacular adopted old commercial and clip art and used it to fit content and context .aif - correct interchange file format .class or .java - correct files .doc - correct soft word .eps - correct sulated postscript .gif - correct ics interchange format .htm or .html - correct page source text .jpeg or .jpeg - correct graphic