WGU D077 EXAM Study guide 2023 latest/
166 Questions and Answers/ Graded A+
What uncontrollable marketing element provides user input as to how the company
delivers upon its value proposition?
Quality control inspections
Product delivery schedule
Competitive elements
Consumer feedback - -Consumer feedback
-Which controllable marketing function should a company use to achieve its firm-level
goals and to satisfy the target customers' needs and wants?
Sales
Promotion
Production
Product - -Product
-Which controllable element is included in the marketing mix?
Legal
Product
Political
Environmental - -Product
-A marketer introduces a tutorial video featuring the company's new cosmetic line.
,Which set of elements from the marketing mix is the marketer using?
Price and place
Product and price
Promotion and place
Product and promotion - -Product and promotion
-A realtor representing luxury condominiums offers pre-construction discounts to
clients.
Which part of the marketing mix does this approach represent?
Place
Price
Product
Promotion - -Price
-An online consignment store offers free gifts with purchases within the next 30 days
using an attractive and easy-to-use website.
Which part of the marketing mix is represented by the company's website?
Price and place
Product and price
Promotion and price
Place and promotion - -Place and promotion
, -An online consignment store offers gently used designer fashions and sends weekly
text alerts to customers of new arrivals and popular items.
Which element of a marketing mix is represented by this store's text alerts?
Place
Price
Product
Promotion - -Promotion
-A local computer manufacturer offers a high-end computer with new graphic design
capabilities.
Which element of the marketing mix is represented by this offer?
Place
Price
Product
Promotion - -Product
-A manager is researching an element of the marketing environment that the company
cannot control.
Which one of these elements is the manager considering?
Place
Pricing
, Promotion
Demographic - -Demographic
-What is an example of a controllable element that influences marketing decisions?
Governmental regulations
Promotional campaigns
Technological advances
Social factors - -Promotional campaigns
-Which action reflects the use of ethical marketing?
Posting revised customer reviews
Reselling returned products online
Supply chain transparency reporting
Labeling without instructions for use - -Supply chain transparency
-A small town has two coffee shops. The shop owners agree to raise their prices for
espresso drinks from $3 to $6 per cup because they are the only two shops in the
market.
Which illegal pricing tactic is being used?
Price fixing
Bait and switch
Predatory pricing
Price discrimination - -Price fixing - competitors communicate to each other what they
will charge.
166 Questions and Answers/ Graded A+
What uncontrollable marketing element provides user input as to how the company
delivers upon its value proposition?
Quality control inspections
Product delivery schedule
Competitive elements
Consumer feedback - -Consumer feedback
-Which controllable marketing function should a company use to achieve its firm-level
goals and to satisfy the target customers' needs and wants?
Sales
Promotion
Production
Product - -Product
-Which controllable element is included in the marketing mix?
Legal
Product
Political
Environmental - -Product
-A marketer introduces a tutorial video featuring the company's new cosmetic line.
,Which set of elements from the marketing mix is the marketer using?
Price and place
Product and price
Promotion and place
Product and promotion - -Product and promotion
-A realtor representing luxury condominiums offers pre-construction discounts to
clients.
Which part of the marketing mix does this approach represent?
Place
Price
Product
Promotion - -Price
-An online consignment store offers free gifts with purchases within the next 30 days
using an attractive and easy-to-use website.
Which part of the marketing mix is represented by the company's website?
Price and place
Product and price
Promotion and price
Place and promotion - -Place and promotion
, -An online consignment store offers gently used designer fashions and sends weekly
text alerts to customers of new arrivals and popular items.
Which element of a marketing mix is represented by this store's text alerts?
Place
Price
Product
Promotion - -Promotion
-A local computer manufacturer offers a high-end computer with new graphic design
capabilities.
Which element of the marketing mix is represented by this offer?
Place
Price
Product
Promotion - -Product
-A manager is researching an element of the marketing environment that the company
cannot control.
Which one of these elements is the manager considering?
Place
Pricing
, Promotion
Demographic - -Demographic
-What is an example of a controllable element that influences marketing decisions?
Governmental regulations
Promotional campaigns
Technological advances
Social factors - -Promotional campaigns
-Which action reflects the use of ethical marketing?
Posting revised customer reviews
Reselling returned products online
Supply chain transparency reporting
Labeling without instructions for use - -Supply chain transparency
-A small town has two coffee shops. The shop owners agree to raise their prices for
espresso drinks from $3 to $6 per cup because they are the only two shops in the
market.
Which illegal pricing tactic is being used?
Price fixing
Bait and switch
Predatory pricing
Price discrimination - -Price fixing - competitors communicate to each other what they
will charge.
