Explain how organisations use information
Information Types
Quantitative: This is information that can be measured and is more factual than qualitative and can
be categorised. This information type is used in a lot of project, mostly by marketing teams and
business teams. This information is a reliable source of information as its more factual data. For
example a painting measurement will be quantitative information as it is exampling the painting in a
factual way by giving you the information of the size of it. This information can be used to create
graphs etc. as the information collected is normally numerical, which provides data and solid facts.
Qualitative: This is information which is opinionated and non-numeric. Examples of this include
diary entries and recorded interviews/conversations. This is usually used to test the quality of a
product/service and gather opinions so that it can be improved. Data used to describe certain
information by giving your own opinion and is data that can be observers but cannot be measured.
Primary: This is information that the company/sub-teams have collected from a first-hand
experience, for example by carrying out a survey. This is more accurate and reliable than secondary
information if the process is carried out properly
Secondary: This information comes from a source outside of the company/ team (e.g. Cisco,
websites, books). Using secondary information is more common but can cause problems for the
company as it is more error prone. This information could be changed by the time you receive the
information as the information could be changed by each person. For example information on a
newspaper can be altered as the information the journalist receive could be changed.
Information Purposes
Operational Support: It makes for quick use of information in day to day work. Some company such
as food company’s use this to monitor where the stock is going etc. they use the information to see
what is selling and what is not. An example of where information is used for the purpose of
operational support would be when a project manager would ask the design and install team to
change their ideas to incorporate new requirements from Cisco. This information allows people like
the program manager in the team to monitor and control how the project progresses and make any
changes in the direction of the project.
Analysis: Analysis data is used to identify trends and monitor the business. The analysis allows the
company’s to identify key/relevant information and apply it to make improvements. For example a
restaurant will use analysis data to compare the profits with other restaurant. Which they can then
use to improve their restaurant.
Information Types
Quantitative: This is information that can be measured and is more factual than qualitative and can
be categorised. This information type is used in a lot of project, mostly by marketing teams and
business teams. This information is a reliable source of information as its more factual data. For
example a painting measurement will be quantitative information as it is exampling the painting in a
factual way by giving you the information of the size of it. This information can be used to create
graphs etc. as the information collected is normally numerical, which provides data and solid facts.
Qualitative: This is information which is opinionated and non-numeric. Examples of this include
diary entries and recorded interviews/conversations. This is usually used to test the quality of a
product/service and gather opinions so that it can be improved. Data used to describe certain
information by giving your own opinion and is data that can be observers but cannot be measured.
Primary: This is information that the company/sub-teams have collected from a first-hand
experience, for example by carrying out a survey. This is more accurate and reliable than secondary
information if the process is carried out properly
Secondary: This information comes from a source outside of the company/ team (e.g. Cisco,
websites, books). Using secondary information is more common but can cause problems for the
company as it is more error prone. This information could be changed by the time you receive the
information as the information could be changed by each person. For example information on a
newspaper can be altered as the information the journalist receive could be changed.
Information Purposes
Operational Support: It makes for quick use of information in day to day work. Some company such
as food company’s use this to monitor where the stock is going etc. they use the information to see
what is selling and what is not. An example of where information is used for the purpose of
operational support would be when a project manager would ask the design and install team to
change their ideas to incorporate new requirements from Cisco. This information allows people like
the program manager in the team to monitor and control how the project progresses and make any
changes in the direction of the project.
Analysis: Analysis data is used to identify trends and monitor the business. The analysis allows the
company’s to identify key/relevant information and apply it to make improvements. For example a
restaurant will use analysis data to compare the profits with other restaurant. Which they can then
use to improve their restaurant.
