Unit 12
P4P5
Benefits and opportunities to the business of using internet marketing within the marketing mix
Internet marketing comes with a lot of benefits to a business and would be very useful for expanding
as it means that a wider market would be able to see the business and its products or services.
An example of a benefit that internet marketing is that the business would be able to send their
customers direct communication such as emails, notifications, tweets ect.
Above is a screenshot of one of misguided emails which shows that you can get money off your
products if you shop there and delivery at a discounted price. This would be beneficial for the
business as customers would feel more valued by the business if they were getting emails which let
them off promotions and how they could get money off their products, they would be more likely to
shop on their website so they would be able to get money off which would mean that the business
would be getting more sales off their customers.
Another benefit of a business expanding their business to an online market by having a website
would be that they would likely get a wider range of customers and would make more sales due to
people shopping when it is more convenient for them. A customer would shop online if they could
not make it to the stores in the opening hours so they would want a 24/7 shopping method which
online shopping provides. Misguided would therefore be a store that people could shop in if they
didn’t have the time to go to the store as they have an online website.
A business would also benefit from expanding to the internet as they would be able to sell their
products in several different forms. An example of this would be that people would be able to buy
music in the form of a CD, download it onto iTunes or other methods such as a vinyl. The business
would increase their sales by selling products in different forms and the customer would be satisfied
as they could pick the one that fit them the best.
P4P5
Benefits and opportunities to the business of using internet marketing within the marketing mix
Internet marketing comes with a lot of benefits to a business and would be very useful for expanding
as it means that a wider market would be able to see the business and its products or services.
An example of a benefit that internet marketing is that the business would be able to send their
customers direct communication such as emails, notifications, tweets ect.
Above is a screenshot of one of misguided emails which shows that you can get money off your
products if you shop there and delivery at a discounted price. This would be beneficial for the
business as customers would feel more valued by the business if they were getting emails which let
them off promotions and how they could get money off their products, they would be more likely to
shop on their website so they would be able to get money off which would mean that the business
would be getting more sales off their customers.
Another benefit of a business expanding their business to an online market by having a website
would be that they would likely get a wider range of customers and would make more sales due to
people shopping when it is more convenient for them. A customer would shop online if they could
not make it to the stores in the opening hours so they would want a 24/7 shopping method which
online shopping provides. Misguided would therefore be a store that people could shop in if they
didn’t have the time to go to the store as they have an online website.
A business would also benefit from expanding to the internet as they would be able to sell their
products in several different forms. An example of this would be that people would be able to buy
music in the form of a CD, download it onto iTunes or other methods such as a vinyl. The business
would increase their sales by selling products in different forms and the customer would be satisfied
as they could pick the one that fit them the best.
