PESTLE analysis of Apple Inc. and Boots
Apple Inc. Boots
Political Most of Apple Inc.’s manufacturing is Many government UK policies have an
completed in China as they do it at a impact on the way in which Boots
lower cost than other countries. This operates their stores. One UK policy was
can be a problem if China decide to allowing some major supermarkets, such
increase manufacturing costs, as as Asda and Tesco, open pharmaceutical
Apple Inc. would either have to find stores. This would have had a huge
another business, or pay a higher negative impact on Boots, as it expands
wage. There would be an increased their competition to businesses outside
cost for Apple Inc. if they decided to of the Health and Beauty sector.
stop Chinese manufacturing and find However, this may be viewed as a
another, and this could lead to an positive thing for the business as it
increase in price for Apple products. enforces them to work harder, in order
to get ahead of their competitors and
increase profit.
Economic If China decided to increase labour The economic recession badly affected
costs, Apple Inc. may have to increase every business, including Boots. There
the price of some Apple products, as has been an increase in the prices of
they will not be receiving the profit healthcare globally, which has affected
needed if more is going to the how much customers want to spend on
workers. Also, the currency exchange healthcare products, Beauty in
rates are increasing, meaning that US particular. This negatively affects Boots
Dollars are worth more in European as they may lose out on customers, and
countries, which highlights that it will struggle to retain future ones due to
be more expensive for Apple Inc. to their prices raising.
do business in Europe and China, as
the prices are cheaper.
Social Companies such as Google and Boots is taking the social factors into
Samsung, Apple Inc.’s competitors consideration when choosing which
have begun releasing products that products to sell. For example, they are
are very similar to Apple Inc. For attempting to encourage customers to
example, the business released a try a healthier option at a cheaper price
payment app called Apple Pay, and than other companies, rather than an
Google released Android Pay soon unhealthy item which is more expensive.
after. This is a problem for Apple Inc. This would increase Boots sales as they
as their services are becoming less are competing against other Health and
unique, and more mainstream, Beauty brands, such as Superdrug, and
especially if Android products are maybe even some small food stores such
cheaper than Apple Inc.’s. as the Co-Operative.
1
Apple Inc. Boots
Political Most of Apple Inc.’s manufacturing is Many government UK policies have an
completed in China as they do it at a impact on the way in which Boots
lower cost than other countries. This operates their stores. One UK policy was
can be a problem if China decide to allowing some major supermarkets, such
increase manufacturing costs, as as Asda and Tesco, open pharmaceutical
Apple Inc. would either have to find stores. This would have had a huge
another business, or pay a higher negative impact on Boots, as it expands
wage. There would be an increased their competition to businesses outside
cost for Apple Inc. if they decided to of the Health and Beauty sector.
stop Chinese manufacturing and find However, this may be viewed as a
another, and this could lead to an positive thing for the business as it
increase in price for Apple products. enforces them to work harder, in order
to get ahead of their competitors and
increase profit.
Economic If China decided to increase labour The economic recession badly affected
costs, Apple Inc. may have to increase every business, including Boots. There
the price of some Apple products, as has been an increase in the prices of
they will not be receiving the profit healthcare globally, which has affected
needed if more is going to the how much customers want to spend on
workers. Also, the currency exchange healthcare products, Beauty in
rates are increasing, meaning that US particular. This negatively affects Boots
Dollars are worth more in European as they may lose out on customers, and
countries, which highlights that it will struggle to retain future ones due to
be more expensive for Apple Inc. to their prices raising.
do business in Europe and China, as
the prices are cheaper.
Social Companies such as Google and Boots is taking the social factors into
Samsung, Apple Inc.’s competitors consideration when choosing which
have begun releasing products that products to sell. For example, they are
are very similar to Apple Inc. For attempting to encourage customers to
example, the business released a try a healthier option at a cheaper price
payment app called Apple Pay, and than other companies, rather than an
Google released Android Pay soon unhealthy item which is more expensive.
after. This is a problem for Apple Inc. This would increase Boots sales as they
as their services are becoming less are competing against other Health and
unique, and more mainstream, Beauty brands, such as Superdrug, and
especially if Android products are maybe even some small food stores such
cheaper than Apple Inc.’s. as the Co-Operative.
1
