How does Apple Inc. and Boots meet their purposes through their structures?
Business purpose definition
The purpose of a business is their aims and objectives. The aims are the main goal that a
business wants to achieve, for example, a certain amount of profit. Objectives are the small
goals that need to be achieved in order to accomplish their aim. All businesses need aims
and objectives in order to grow and expand as a company.
Apple Inc.
Apple Inc. is a large, international business with over 50,250 employees worldwide. The
number of employees have quadrupled over the past decade, there was less than 10,000 in
2002. This indicates that Apple Inc. are a growing organisation, and does not seem to be
slowing down over the next years.
Apple Inc. is a large organisation in terms of store numbers, they own 453 stores worldwide,
and operate in 16 countries. However, they are small in terms of not owning any factories.
This indicates that they are mainly a research-based company, as they do not own any of
their own factories. Their main focus is researching and designing new ideas for products, as
they always like to be one step ahead of their competitors.
Aims and objectives
Apple Inc. have many objectives that they want to achieve in order to strive towards
meeting their aims.
Their objectives include;
“To expand sales and profit.”
“To produce hassle free products that provides service and enjoyment for
customers.”
“To expand sales to customers who have not yet owned any Apple products.”
Apple Inc. has one aim, which is what they want to have achieved before they decide to
close the business.
Their Aim;
“To be the dominant high-tech brand in the whole world.”
How does their structure help them to meet aims and objectives?
Apple Inc.’s decentralised structure helps them to meet their aims and objectives, and this is
because functional area managers, for example, are able to make smaller decisions
regarding the business. This would enable the business to maintain their objective of “To
expand sales and profit”, as the Research and Development team would focus on finding
new and unique ways to grow Apple Inc.’s sales, whereas other functional area teams would
focus on what tasks they need to do to achieve all of the businesses objectives.
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Business purpose definition
The purpose of a business is their aims and objectives. The aims are the main goal that a
business wants to achieve, for example, a certain amount of profit. Objectives are the small
goals that need to be achieved in order to accomplish their aim. All businesses need aims
and objectives in order to grow and expand as a company.
Apple Inc.
Apple Inc. is a large, international business with over 50,250 employees worldwide. The
number of employees have quadrupled over the past decade, there was less than 10,000 in
2002. This indicates that Apple Inc. are a growing organisation, and does not seem to be
slowing down over the next years.
Apple Inc. is a large organisation in terms of store numbers, they own 453 stores worldwide,
and operate in 16 countries. However, they are small in terms of not owning any factories.
This indicates that they are mainly a research-based company, as they do not own any of
their own factories. Their main focus is researching and designing new ideas for products, as
they always like to be one step ahead of their competitors.
Aims and objectives
Apple Inc. have many objectives that they want to achieve in order to strive towards
meeting their aims.
Their objectives include;
“To expand sales and profit.”
“To produce hassle free products that provides service and enjoyment for
customers.”
“To expand sales to customers who have not yet owned any Apple products.”
Apple Inc. has one aim, which is what they want to have achieved before they decide to
close the business.
Their Aim;
“To be the dominant high-tech brand in the whole world.”
How does their structure help them to meet aims and objectives?
Apple Inc.’s decentralised structure helps them to meet their aims and objectives, and this is
because functional area managers, for example, are able to make smaller decisions
regarding the business. This would enable the business to maintain their objective of “To
expand sales and profit”, as the Research and Development team would focus on finding
new and unique ways to grow Apple Inc.’s sales, whereas other functional area teams would
focus on what tasks they need to do to achieve all of the businesses objectives.
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