01/06/2022 social influence and scial change
social influence includes confaimity ; obedience , minority inguuence
socual change i5 when whale sccities adopt new arttudes, bewe(s behaviou
eg) acceptance of gay mamage
⅞ munouty ungluence incurs sccual change over time by auering attitudes,
meaning it is tong lasting_
? majatity uneuence mantans the new sccial oder Keeping chings the way
they are untu anew minonty infusence emerges to repeat the pracess
Processes insolved in social nange
attention is attracted to the minority group, drawing attention to the views
they ate addressing through protests ;marches ; stikes
consistency is when the minonty group does the same thing again and agan
¾ minaity arguments can be easuy dismissed or rejected, but through
consistency theu position and paunts rased aie taken mare senousty
persustency 1s when the minority gaup does it to the same standard each
time they repeat the process
2 munouty arguments can be easug dusmissed or rejected, but through
persistency thei position and points raued ate taken more senously
augmentation is when minonties frequently suffer jartheu ureuss at the
hands of the majolty even ie it is unintentional
a mmonty graups position may be reunforced as they cure willing to mate
personal sacrifices to biing abaut social change
, 8/o/0a
mty
cual nasg▇ eon▇
en ironmentav and heauth campaignes use conç mity_pr ces es by
app alngto no matLue soc i nf uence CNSL)
50Ciana(m5 fa maj uty e used O y and u ence bera u3 p_othes
eg) te g young_peop e who aie Sm ng tha mo1 y ung_peopie do_not
smoke, whch dra attentton to whał the majoty dlang.
s uiiaL hang rugd dLeN
obedience can be Used to CLeate social change through procesı o g adua
U LLL I E
once a smau Listiuction obeyedz become
bi eri stIuctL n
uerg ch rial▇ ge
research s pport_fr NSLas a pracess chat_GanLead osac n change
Nolan et al 2002) conducEed an Lmonth Study in whuch they puŁ
mess ages on peo ies doo1S aSKLng them to reduce _th eur ener y use as other
t the areahaue aueady done 10pnn
n a contrO condutLön., they dud nat add thatathers hadauready
educed en ergyuse
fOund.that energy Wse decreased mare un the fust condutlon
sugQests NSL can be used ko brLng about _posit e soc l change
ma s al aNg
unatity q enceaniy inditect ▇ ▇ ▇
N emeth 9B6)arques m ▇ ih ▇ 5 Indirect and deu ▇
the fpRcti_▇ munouty0ake iong ▇ andefpects socLa ▇ change
may hoE OscuLfOLa Long tume
umtausa uvao.ip ence a peeaaanonpoti L change
social influence includes confaimity ; obedience , minority inguuence
socual change i5 when whale sccities adopt new arttudes, bewe(s behaviou
eg) acceptance of gay mamage
⅞ munouty ungluence incurs sccual change over time by auering attitudes,
meaning it is tong lasting_
? majatity uneuence mantans the new sccial oder Keeping chings the way
they are untu anew minonty infusence emerges to repeat the pracess
Processes insolved in social nange
attention is attracted to the minority group, drawing attention to the views
they ate addressing through protests ;marches ; stikes
consistency is when the minonty group does the same thing again and agan
¾ minaity arguments can be easuy dismissed or rejected, but through
consistency theu position and paunts rased aie taken mare senousty
persustency 1s when the minority gaup does it to the same standard each
time they repeat the process
2 munouty arguments can be easug dusmissed or rejected, but through
persistency thei position and points raued ate taken more senously
augmentation is when minonties frequently suffer jartheu ureuss at the
hands of the majolty even ie it is unintentional
a mmonty graups position may be reunforced as they cure willing to mate
personal sacrifices to biing abaut social change
, 8/o/0a
mty
cual nasg▇ eon▇
en ironmentav and heauth campaignes use conç mity_pr ces es by
app alngto no matLue soc i nf uence CNSL)
50Ciana(m5 fa maj uty e used O y and u ence bera u3 p_othes
eg) te g young_peop e who aie Sm ng tha mo1 y ung_peopie do_not
smoke, whch dra attentton to whał the majoty dlang.
s uiiaL hang rugd dLeN
obedience can be Used to CLeate social change through procesı o g adua
U LLL I E
once a smau Listiuction obeyedz become
bi eri stIuctL n
uerg ch rial▇ ge
research s pport_fr NSLas a pracess chat_GanLead osac n change
Nolan et al 2002) conducEed an Lmonth Study in whuch they puŁ
mess ages on peo ies doo1S aSKLng them to reduce _th eur ener y use as other
t the areahaue aueady done 10pnn
n a contrO condutLön., they dud nat add thatathers hadauready
educed en ergyuse
fOund.that energy Wse decreased mare un the fust condutlon
sugQests NSL can be used ko brLng about _posit e soc l change
ma s al aNg
unatity q enceaniy inditect ▇ ▇ ▇
N emeth 9B6)arques m ▇ ih ▇ 5 Indirect and deu ▇
the fpRcti_▇ munouty0ake iong ▇ andefpects socLa ▇ change
may hoE OscuLfOLa Long tume
umtausa uvao.ip ence a peeaaanonpoti L change
