Sports Marketing Exam 1 2023/2024 Graded A+
Sports Marketing is a $________ billion industry. - ANSWER-$425 Which sports marketing course and how many do students with this focus have to take? - ANSWER-3 of the following 4: MKTG 443 MKTG 497B MKTG 410 or MKTG 428 MIKTG 497A Who said "you are looking live at..."? - ANSWER-Brent Musberger What are the 5 levels of the spectator sports pyramid from bottom to top? - ANSWER-Local events regional events (NCAA) National Events (CFPs) International Events (Ryder Cup) Global events (Olympics) What are the two primary focus areas of the class? - ANSWER-Marketing of sports Marketing through sports What are the two main components of the marketing of sports? - ANSWER-Marketing Mix Brand Management What are the 4 main money making components of the North American sports market? - ANSWER-Gate revenues media rights sponsorship merchandising Out of the 4 main money generating components of the sports market, what is projected to have the highest CAGR? - ANSWER-media rights followed by sponsorships What is the money breakdown of marketing through sports (5 types of co.-related options)? - ANSWER-Advertising = $27B Sponsorship = $6.4 B Venue Naming Rights = $330M Licensing = $10.5B Endorsements = $897M
Document information
- Uploaded on
- August 9, 2023
- Number of pages
- 12
- Written in
- 2023/2024
- Type
- Exam (elaborations)
- Contains
- Questions & answers
