sactat thpluence
4105/ 2012
M aorty infL enCe
nnuny uence5atype op sOcLal in ▇ mowYates ▇ ▇ ual ▇
to_rej ect estab shed majorty group norms
mnorty f_peo▇ others to.adopt theu be ▇ ▇
can Lead ▇ternau atton Or converSLon, with both pruace and pu lLc beue
be ng changed
A6e AEA D ed i miN
conscSEency When con SEent _mu orités ae_persuaswuE Creatin dou
abauk estabshed vrewpo t3 and be e s due to repetctl n of vieu
eg) maybe they got a g0od pount t h ey ▇ say▇ ▇
mmi:kment when minorties_p ce themseues in danger 1ał zk, th order to
dra attentLon to thel cause
uses agumentatio0 pu cepe t0 show minortés aue comm tted , motivatg
cndii luaS to con ider their Mre t
e ) "chey musEiea y belreue in wna they ale sayq., they must he ma ing
a good p int"
flexcbtty .when minoLtLes comprom se , being sughtly inconssten and mo1e
persua L é
questtonsimp L ance▇ consSLecywhi can appearas dogmate anct. Nqid.
e ) wellSheya50 do ste whee lm coming p m aSweul, they ace understanduin .
and welcomu “
sal n t AmseslA
2oci cry toamnes thegradual pi ▇ by whcch mnortyopinlons hecGme
majorty Lo▇ bali e ▇ ▇
nt auy. tonversn to m norty vEe uak slo and there on ya_few
pe
eop e
, 25/05/2029
as moie individuals change artitudes, pace of conversion picks up as
the minonty gamratatus; power; acceptobiiity
reseatch support for consistency :
Moscivicl et al (1969) dumed to see if a consutent munorty could mftuence
a majority ta glue an unconect ansuver
sampie consisted of ita female pattrapants in groups of 6
36 blue coloured sudes stating whetner the sudes
wele blue of green
9
condition 1 had consistent confederates say au 36 sudes were green.
with 8.2./. partucpants guuing wrong answer, conforming comingly
condition a had inconsstent conjederate say 24/36 aludes were blue
and 2/36 sudes were gieen .with L25/ participants guuing wrong anie
contrai group ivalved no confederates, with 0 a5/ paltrcipants giuing
wrong answer
2 this supports the consistency assumption of munority unpluence
research suppont for flexibilty_
^ Nemeth (1436) investgared the uclea op fiexibuuty as_ Key characterstic
op successful minorities wng exen piessure
2 3 paiticupants and 1 congederate had to deade how much compensatcn
o give someone who had been a victm of a scr upt accident
wen confederate was too consistent, not budging with lower amount,
then the 3 patiupants deaded own amount little impact on majoity
^ when confederate wgs mote flexible agreeing asugnter higher amount
than onqional pice, then the 3 pafticpants went with confederates
Lower amount
2 thus hughughts the impatance of piexibuity in munony influence
However, ethical conceins poled about Nemeths research due to
deceiving paitia pants so unable t guue fully informed concent
4105/ 2012
M aorty infL enCe
nnuny uence5atype op sOcLal in ▇ mowYates ▇ ▇ ual ▇
to_rej ect estab shed majorty group norms
mnorty f_peo▇ others to.adopt theu be ▇ ▇
can Lead ▇ternau atton Or converSLon, with both pruace and pu lLc beue
be ng changed
A6e AEA D ed i miN
conscSEency When con SEent _mu orités ae_persuaswuE Creatin dou
abauk estabshed vrewpo t3 and be e s due to repetctl n of vieu
eg) maybe they got a g0od pount t h ey ▇ say▇ ▇
mmi:kment when minorties_p ce themseues in danger 1ał zk, th order to
dra attentLon to thel cause
uses agumentatio0 pu cepe t0 show minortés aue comm tted , motivatg
cndii luaS to con ider their Mre t
e ) "chey musEiea y belreue in wna they ale sayq., they must he ma ing
a good p int"
flexcbtty .when minoLtLes comprom se , being sughtly inconssten and mo1e
persua L é
questtonsimp L ance▇ consSLecywhi can appearas dogmate anct. Nqid.
e ) wellSheya50 do ste whee lm coming p m aSweul, they ace understanduin .
and welcomu “
sal n t AmseslA
2oci cry toamnes thegradual pi ▇ by whcch mnortyopinlons hecGme
majorty Lo▇ bali e ▇ ▇
nt auy. tonversn to m norty vEe uak slo and there on ya_few
pe
eop e
, 25/05/2029
as moie individuals change artitudes, pace of conversion picks up as
the minonty gamratatus; power; acceptobiiity
reseatch support for consistency :
Moscivicl et al (1969) dumed to see if a consutent munorty could mftuence
a majority ta glue an unconect ansuver
sampie consisted of ita female pattrapants in groups of 6
36 blue coloured sudes stating whetner the sudes
wele blue of green
9
condition 1 had consistent confederates say au 36 sudes were green.
with 8.2./. partucpants guuing wrong answer, conforming comingly
condition a had inconsstent conjederate say 24/36 aludes were blue
and 2/36 sudes were gieen .with L25/ participants guuing wrong anie
contrai group ivalved no confederates, with 0 a5/ paltrcipants giuing
wrong answer
2 this supports the consistency assumption of munority unpluence
research suppont for flexibilty_
^ Nemeth (1436) investgared the uclea op fiexibuuty as_ Key characterstic
op successful minorities wng exen piessure
2 3 paiticupants and 1 congederate had to deade how much compensatcn
o give someone who had been a victm of a scr upt accident
wen confederate was too consistent, not budging with lower amount,
then the 3 patiupants deaded own amount little impact on majoity
^ when confederate wgs mote flexible agreeing asugnter higher amount
than onqional pice, then the 3 pafticpants went with confederates
Lower amount
2 thus hughughts the impatance of piexibuity in munony influence
However, ethical conceins poled about Nemeths research due to
deceiving paitia pants so unable t guue fully informed concent
