Evaluate the extent to which general elections in the uk are lost by the government rather than
won by the opposition
Won by opp
- Competency - Opposition’s campaigns
- Brown seen as incompetent following 2008 - 2010 tory campaign focussed on brown’s
crash incompetency
- “I doubled the national debt, vote for me”
- Party divisions posters
- Major haunted by tory divisions over eu
- Seen weak within own party as leadership - Ability to capitalise
contest - Theresa may widely believed to have run
worst campaign ever 2017
- Leader - Government lost the election
- Major weak - Theresa also v divided
- Spitting image portrayal: grey and boring - Jezza still lost
- Gov lost as not charismatic
- Leader
- Blair charismatic and likeable
- Election won by him over party
- Adverts based around him
- Things can only get better
Evaluate the extent to which social factors determine voting behaviour
Not social factors
- Age - Media coverage
- Old tories - positive/negative informs on voting opinion
- Young labour and behaviour
- Based on accumulated wealth - Sun endorsed winning candidate every time
- 4% tory voters 18-24 since 1979
- “Its the sun wot won it” 1992 neil kinnock
- Class
- Lower: labour - Class dealignment
- Higher: tory - Last third of 1900s
- 2017: tories maintained 6 point lead in - Creation of middle class
middle classes (despite brexit swing) - Blair elected appealing to middle classes
and cross-class policies
- Ethnicity - Education education education
- Minorities labour
- Seen as more anti-discrimination - Leadership
party - Impacts minorities’ voting behaviour
- Also due to generally lower class so - Jeremy antisemitism loss of jewish
appeal to working class policies vote in the ‘bagel belt’ in london
- 2010: 60% minorities voted labour 16% tory 2017
- Competency
won by the opposition
Won by opp
- Competency - Opposition’s campaigns
- Brown seen as incompetent following 2008 - 2010 tory campaign focussed on brown’s
crash incompetency
- “I doubled the national debt, vote for me”
- Party divisions posters
- Major haunted by tory divisions over eu
- Seen weak within own party as leadership - Ability to capitalise
contest - Theresa may widely believed to have run
worst campaign ever 2017
- Leader - Government lost the election
- Major weak - Theresa also v divided
- Spitting image portrayal: grey and boring - Jezza still lost
- Gov lost as not charismatic
- Leader
- Blair charismatic and likeable
- Election won by him over party
- Adverts based around him
- Things can only get better
Evaluate the extent to which social factors determine voting behaviour
Not social factors
- Age - Media coverage
- Old tories - positive/negative informs on voting opinion
- Young labour and behaviour
- Based on accumulated wealth - Sun endorsed winning candidate every time
- 4% tory voters 18-24 since 1979
- “Its the sun wot won it” 1992 neil kinnock
- Class
- Lower: labour - Class dealignment
- Higher: tory - Last third of 1900s
- 2017: tories maintained 6 point lead in - Creation of middle class
middle classes (despite brexit swing) - Blair elected appealing to middle classes
and cross-class policies
- Ethnicity - Education education education
- Minorities labour
- Seen as more anti-discrimination - Leadership
party - Impacts minorities’ voting behaviour
- Also due to generally lower class so - Jeremy antisemitism loss of jewish
appeal to working class policies vote in the ‘bagel belt’ in london
- 2010: 60% minorities voted labour 16% tory 2017
- Competency
