PGA PGM 3.0 Le vel 2 Golf Ops| 549 Questions with
100% Correct Answers 2023
the vision Core Values and mission statement of a golf facility should be developed
concurrently with establishing a facility wide business plan that concludes concrete goals
and strategies for meeting them. - True
Proper business planning and operations alignment directs that sufficient resources be identified
before strategies for achieving business objectives are developed. - False
What department is considered the core unit of most facilities? - The Golf operation
What is one of the descriptive/directional elements of the facility's business that need to be in
place before the golf operation is defined? - facility type, geographic locale, customer base,
business objectives and goals, strategies
Policies and procedures are part of which support element of the golf operations
organization? - Systems
What is the most accurate description of the relationship between the facility's business plan and
the golf operation? - Alignment - the golf operation must correspond with the facility's business
plan.
What is the principal focus of golf operations? - providing high -quality playing experiences and
customer service in line with the core values , vision and mission of the organization
Stakeholders, owners, and boards are positioned at the bottom of a traditional
organization chart (T/F) - False
From a functional perspective, a vendor is what kind of resource? - Financial resource, they can
extend credit and work out arrangements that are quite valuable for a Golf Operation
What combination of interaction strategies would be the first choice for promoting a
positive facility -wide culture? - Involving and Supporting
What must exist for a facility to have a positive culture? - Communication and openness to
change
What would a typical organizational chart of a golf operation show? - Basic responsibilities and
the relationships between an operation's functional areas.
1 / 4
In what way is time related to other resources? - It must be reasonably accounted for and
allocated appropriately, and is tied to every other resource.
What is the most likely determinant of the complexity of a facility's organization chart? - The
size of the facility, the number of services offered to customers , and the type of facility and its
mission.
What are examples of financial resources? - Facility reserves, outside sources of
investment, vendors, banks, the physical property, membership,
Staff is considered a tangible facility resource? (T/F) - True
What intangible resource is key to enabling and facilitating peak performance? - culture
How can a facility foster a culture of improvement? - encourage open discussion and input ,
provide tools to positively impact operation
"Identify staffing needs" is one of the staff -management roles in running a golf
operation. (T/F) - True
Job descriptions should identify the skills necessary to accomplish the tasks associated with each
position. (T/F) - True
High -performance profiling is a tool that can be used to communicate a uniform set of facility -
wide expectations for all employees - True
interviewing current employees is the first step in determining current training needs. - Look at
job descriptions and high -performance profiles and checking whether everyone is trained in job -
specific skills
Self assessments are an appropriate means for facility staff to align their personal goals with
business goals. - True
Self assessments are most useful during the hiring process. - during the evaluation phase
New teachers observed the lead instructor at a golf facility conduct a short game clinic. This is an
example of external staff training. (T/F) - False
What are tasks associated with the "plan for succession" staff -management role
managers have in running a golf operation? - Implement cross -training, shared
functions/responsibilities, ensure several staff can perform key operational tasks,
articulate career paths within the facility's business
2 / 4
What should a manager consider when determining the number of employees needed to run an
operation? - the human resources it will take to achieve their business objectives, and seasonal
fluctuations in business.
What should golf facilities consider doing to elevate staff performance in meeting management and
customer expectations? - create high performance profiles
What is the advantage of asking open ended questions during the interview process? - it avoids
signaling the right answer
What is an example of external staff training? - Vendor product training, trips to other facilities,
workshops, PGA seminars
Reduced training needs is one of the anticipated benefits of adopting new point -of-sale system
technology. - False - improved efficiency, improved customer service
What is the first step in acquiring a new technology -based system? - Assess facility needs
What are policies? - Guidelines and rules that outline a definite course of action in various
situations.
What are procedures? - a logical set of step -by-step instructions on how to implement policies
and complete specific tasks.
Shift -change cash control is a procedure used to deter employee theft. - True
Why should employees be involved in cre ating and revising policies or procedures? - morale
boost, can assess the realism of policy/procedure expectations with feedback
What is a management tool for defining the structure of the golf operation? -
Organization chart
Promotion is one of the 4 "Ps" of marketing - True
Building a brand is a "Moment of truth" opportunity. - False. The brand is the sum of the
product's culture, product or service delivery, and customer perceptions and expectations for a
specific type of benefit or experience.
What does the American Marketing Assocation refer to as a name, term, sign, symbol or design,
or combination of them intended to identify the goods and services of a seller? - Brand
What is an example of indirect competition to an 18 -hole daily fee facili ty? - Local fitness and
tennis clubs
3 / 4
Tried and true practices adopted by other successful facilities should be the starting point for
developing new promotional programs. - False
Selling yourself, selling the facility, and selling the game of golf are the three principal layers of
what type of marketing? - Internal
Which type of marketing strategy includes letters to the editor, television appearances, speaking
engagements, and special needs programs? - Public Relations (External)
What is an example of an attraction program at a golf facility? - A Half Hour clinic
showing new golfers how to properly warm up
What is one advantage beginning players gain forming friendships during the learning
process? - More likely to stick with the game, socialization
Social media is a method that professionals can use to communicate with potential and existing
customers - True
Cost-benefit analysis is a way to assess a promotional strategy - True
What is a reliable indicator of the effectiveness of a promotional program targeting retail sales? -
Increases in dollar sales versus the prior year
How can a facility determine the viability of a promotional program? - Cost/Benefit
analysis, interviewing customers, written surveys
What is true when promotional dollars are tied directly to business plan objectives? - easier to
identify the target audience, decide on promotional vehicles, and establish a budget
How should surveys, focus groups, and sales analyses be used to keep a facility from wasting
money on ineffective promotions? - Helps understand the target market
What question should be asked in order to obtain reliable information for evaluating the
effectiveness of a targeted promotional strategy? - Was the right audience targeted?
Were certain communication vehicles more effective than others? Were the promotional messages
clear to customers?
How would a facility determine the expense per sale that could be attributed to a targeted
promotional strategy? - Cost-Benefit Analysis
What would be the most reliable means of predicting the likelihood a proposed promotional
plan would be successful? - Knowing the target market and being aligned with business plan
objectives
Managing play best practices are the same across facility types - False Powered by TCPDF (www.tcpdf.org)
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100% Correct Answers 2023
the vision Core Values and mission statement of a golf facility should be developed
concurrently with establishing a facility wide business plan that concludes concrete goals
and strategies for meeting them. - True
Proper business planning and operations alignment directs that sufficient resources be identified
before strategies for achieving business objectives are developed. - False
What department is considered the core unit of most facilities? - The Golf operation
What is one of the descriptive/directional elements of the facility's business that need to be in
place before the golf operation is defined? - facility type, geographic locale, customer base,
business objectives and goals, strategies
Policies and procedures are part of which support element of the golf operations
organization? - Systems
What is the most accurate description of the relationship between the facility's business plan and
the golf operation? - Alignment - the golf operation must correspond with the facility's business
plan.
What is the principal focus of golf operations? - providing high -quality playing experiences and
customer service in line with the core values , vision and mission of the organization
Stakeholders, owners, and boards are positioned at the bottom of a traditional
organization chart (T/F) - False
From a functional perspective, a vendor is what kind of resource? - Financial resource, they can
extend credit and work out arrangements that are quite valuable for a Golf Operation
What combination of interaction strategies would be the first choice for promoting a
positive facility -wide culture? - Involving and Supporting
What must exist for a facility to have a positive culture? - Communication and openness to
change
What would a typical organizational chart of a golf operation show? - Basic responsibilities and
the relationships between an operation's functional areas.
1 / 4
In what way is time related to other resources? - It must be reasonably accounted for and
allocated appropriately, and is tied to every other resource.
What is the most likely determinant of the complexity of a facility's organization chart? - The
size of the facility, the number of services offered to customers , and the type of facility and its
mission.
What are examples of financial resources? - Facility reserves, outside sources of
investment, vendors, banks, the physical property, membership,
Staff is considered a tangible facility resource? (T/F) - True
What intangible resource is key to enabling and facilitating peak performance? - culture
How can a facility foster a culture of improvement? - encourage open discussion and input ,
provide tools to positively impact operation
"Identify staffing needs" is one of the staff -management roles in running a golf
operation. (T/F) - True
Job descriptions should identify the skills necessary to accomplish the tasks associated with each
position. (T/F) - True
High -performance profiling is a tool that can be used to communicate a uniform set of facility -
wide expectations for all employees - True
interviewing current employees is the first step in determining current training needs. - Look at
job descriptions and high -performance profiles and checking whether everyone is trained in job -
specific skills
Self assessments are an appropriate means for facility staff to align their personal goals with
business goals. - True
Self assessments are most useful during the hiring process. - during the evaluation phase
New teachers observed the lead instructor at a golf facility conduct a short game clinic. This is an
example of external staff training. (T/F) - False
What are tasks associated with the "plan for succession" staff -management role
managers have in running a golf operation? - Implement cross -training, shared
functions/responsibilities, ensure several staff can perform key operational tasks,
articulate career paths within the facility's business
2 / 4
What should a manager consider when determining the number of employees needed to run an
operation? - the human resources it will take to achieve their business objectives, and seasonal
fluctuations in business.
What should golf facilities consider doing to elevate staff performance in meeting management and
customer expectations? - create high performance profiles
What is the advantage of asking open ended questions during the interview process? - it avoids
signaling the right answer
What is an example of external staff training? - Vendor product training, trips to other facilities,
workshops, PGA seminars
Reduced training needs is one of the anticipated benefits of adopting new point -of-sale system
technology. - False - improved efficiency, improved customer service
What is the first step in acquiring a new technology -based system? - Assess facility needs
What are policies? - Guidelines and rules that outline a definite course of action in various
situations.
What are procedures? - a logical set of step -by-step instructions on how to implement policies
and complete specific tasks.
Shift -change cash control is a procedure used to deter employee theft. - True
Why should employees be involved in cre ating and revising policies or procedures? - morale
boost, can assess the realism of policy/procedure expectations with feedback
What is a management tool for defining the structure of the golf operation? -
Organization chart
Promotion is one of the 4 "Ps" of marketing - True
Building a brand is a "Moment of truth" opportunity. - False. The brand is the sum of the
product's culture, product or service delivery, and customer perceptions and expectations for a
specific type of benefit or experience.
What does the American Marketing Assocation refer to as a name, term, sign, symbol or design,
or combination of them intended to identify the goods and services of a seller? - Brand
What is an example of indirect competition to an 18 -hole daily fee facili ty? - Local fitness and
tennis clubs
3 / 4
Tried and true practices adopted by other successful facilities should be the starting point for
developing new promotional programs. - False
Selling yourself, selling the facility, and selling the game of golf are the three principal layers of
what type of marketing? - Internal
Which type of marketing strategy includes letters to the editor, television appearances, speaking
engagements, and special needs programs? - Public Relations (External)
What is an example of an attraction program at a golf facility? - A Half Hour clinic
showing new golfers how to properly warm up
What is one advantage beginning players gain forming friendships during the learning
process? - More likely to stick with the game, socialization
Social media is a method that professionals can use to communicate with potential and existing
customers - True
Cost-benefit analysis is a way to assess a promotional strategy - True
What is a reliable indicator of the effectiveness of a promotional program targeting retail sales? -
Increases in dollar sales versus the prior year
How can a facility determine the viability of a promotional program? - Cost/Benefit
analysis, interviewing customers, written surveys
What is true when promotional dollars are tied directly to business plan objectives? - easier to
identify the target audience, decide on promotional vehicles, and establish a budget
How should surveys, focus groups, and sales analyses be used to keep a facility from wasting
money on ineffective promotions? - Helps understand the target market
What question should be asked in order to obtain reliable information for evaluating the
effectiveness of a targeted promotional strategy? - Was the right audience targeted?
Were certain communication vehicles more effective than others? Were the promotional messages
clear to customers?
How would a facility determine the expense per sale that could be attributed to a targeted
promotional strategy? - Cost-Benefit Analysis
What would be the most reliable means of predicting the likelihood a proposed promotional
plan would be successful? - Knowing the target market and being aligned with business plan
objectives
Managing play best practices are the same across facility types - False Powered by TCPDF (www.tcpdf.org)
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