AIPMM PRODUCT MANAGEMENT CERTIFICATION|UPDATED&VERIFIED|100% SOLVED|GUARANTEED SUCCESS

Product Management process of conceiving, planning, developing, testing, launching, delivery and withdrawing products in the market. PMF - Product Management Framework Product lifecycle (Product Development + Commercialization) stages plus their phases and gates. PMF Benefits (5) 1. define common language 2. provides standards for launching a products in each phase 3. allows product teams to develop and communicate mutual product plan commitments 4. empowers product team to execute based upon agreed upon objectives and schedules 5. facilitates continuous improvements to products and processes. Prodbok (body of knowledge) strategies, methodologies, concepts, terms and activities that make up the product mgmt. and marketing domains as defined by AIPMM. Applies to any product or portfolio, across industries, throughout each phase of the product lifecycle. X-Axis PLC Stages (6) 1. New product dev/acquisition 2. introduction 3. growth/maturity/decline 4. withdrawal 5. commercialization 6. manufacturing operations X-Axis phases of PLC (7) *go/no-go gates between each phases 1. conceive 2. plan 3. develop 4. qualify (test) 5. launch 6. delivery 7. retire Phases prescribed, concurrent activities in PLC cross-functional gate precedes each phase successive phases require more resource commitment Gates decision points (go, no go, Hold, Recycle) QC checkpoints Investment control checkpoints *Facilitate screening - evaluating new product ideas to reduce them into a smaller set. Y-Axis Key players on a product team (8) 1. Product Manager 2. Product Mktg. Manager 3. Project Manager 4. Business Analyst 5. Dev Manager 6. QA MAnager 7. Customer Support Mgr. 8. Sales Manager X/Y X=time Y=your focus XY cell = details of your focus at that time Y-Axis Knowledge Areas (5) 1. Business 2. Market 3. Customer 4. Product 5. Organization Product Life Cycle - PLC Manages stages that products go through from development to withdrawal from market. Helps you take the right action at the right time. Integrates people, data, processes and business system New Product Development + Commercialization Product Life Cycle Characteristics 1. Determines if each product has a different life cycle 2. Determines revenue earned 3. Contributes to strategic marketing plan Product Life Cycle Benefits 1. helps forecast and manage cash flow 2. helps identify when a product needs support, redesign, reinvigorated, or withdrawn. 3. helps in new product development and planning Product Portfolio range of products a company has in development or available for marketplace at one time Business Portfolio collection of businesses and products that make up a company. Portfolio Analysis tool which helps mgmt. identify and evaluate the various businesses which make up the company