Engaged employees are more likely to stay and perform better Organizational Structures:
Exam Preparation, Year 1, Block 4 than their colleagues -> facilitates the whole working process
Modalities of Communication and improves the quality of the final outcome. Entrepreneurial Organization: Tight control, no staff needed,
work independent, fast reaction, no middle management,
Propaganda: The communicator wants to persuade/coerce Mintzberg (1991): flexible due to no employees, informal communication
receivers to come round to a particular point of view or take
particular action (f.eg. voting) Mass production: formal communication, task and routine
orientated, important role of technostructure and support staff
Advertising: the main objective is to sell a product/service to – overview on process and results are essential
potential customers – can be encountered online, on radio,
television, in print. Division structure: 500 biggest companies in the world,
divisions work independently and can have their own outcome
Public Relations: Building and maintaining profitable (product/service), responsible for themselves, each division
relationships to stakeholders and publics – can be encountered with own staff and employees
on all websites of the company (also on social media profiles)
Ad-hocracy: Operational professionals dealing with own
Governmental public information: happens in the general Operating Core: consists of all employees who work on customers, teams of project groups (temporary), focus on
interest, so receivers are able to make up their own minds manufacturing of a product/service. Mainly: the production of solving problems for the client, task force
about issues – encountered on websites of the councils, the organization, working employees.
provinces of governmental departments Professional organization: professional organization, operating
Often misunderstood with propaganda/ Interest of Middle line: People who form a link between the strategic apex core: each specialist stays in their own expertise, extensive
the communicator diminishes from propaganda to and the operating core, such as supervisors, communicators. support staff, small technostructure, formal communication is
public information accordingly required by complexity and several departments.
Strategic Apex: People who think of the currency of the
Internal Communication organization and who decide on the strategies, such as Communication flows:
= an organization’s managed communication system, where directors, the head office. Formal communication: always organized
employees are regarded as a public or stakeholder group. The Informal communication: not organized
planned use of communication actions to systematically Technostructure: How to perform/complete the work? How
influence the knowledge, attitudes and behaviors of current the operating core does need to do its work? They are working Vertical communication:
employees on plans, planning, targets, goals and manuals. – Overview Top-Down: Mass production
creators and organizers. Bottom-up: Hospital
“Making an organization more functional inside – to make it
more efficient outside.” -> Clear task division, prevention of Support Staff: Horizontal Communication: Communication on the same
conflicts and make employees feel welcome and comfortable in People of the level/niveau
their own working environment. organization
who take care Diagonal communication: if the technostructure communicates
Employee Management: Designed to ensure that employees of making sure with the operating core
are committed to their organization’s goals, targets and values, the
motivated to contribute to the organization’s success and able organization is Communication channels:
to enhance their own sense of well-being. able to do its Online (Intranet, forums, social media, newsletters, video)
The motivation of employees makes them put special effort in work. Offline (written, spoken)
the work process and therefore the quality of results and final – Accountants,
outcome will be improved. controlling A communication plan will involve a combination of channels
! Positive relationships between engaged employees and and messages to reach a specific group of employees. Channels
customer engagement is expressed in customer loyalty and of communication will differ from organization to organization.
recommendations.
Exam Preparation, Year 1, Block 4 than their colleagues -> facilitates the whole working process
Modalities of Communication and improves the quality of the final outcome. Entrepreneurial Organization: Tight control, no staff needed,
work independent, fast reaction, no middle management,
Propaganda: The communicator wants to persuade/coerce Mintzberg (1991): flexible due to no employees, informal communication
receivers to come round to a particular point of view or take
particular action (f.eg. voting) Mass production: formal communication, task and routine
orientated, important role of technostructure and support staff
Advertising: the main objective is to sell a product/service to – overview on process and results are essential
potential customers – can be encountered online, on radio,
television, in print. Division structure: 500 biggest companies in the world,
divisions work independently and can have their own outcome
Public Relations: Building and maintaining profitable (product/service), responsible for themselves, each division
relationships to stakeholders and publics – can be encountered with own staff and employees
on all websites of the company (also on social media profiles)
Ad-hocracy: Operational professionals dealing with own
Governmental public information: happens in the general Operating Core: consists of all employees who work on customers, teams of project groups (temporary), focus on
interest, so receivers are able to make up their own minds manufacturing of a product/service. Mainly: the production of solving problems for the client, task force
about issues – encountered on websites of the councils, the organization, working employees.
provinces of governmental departments Professional organization: professional organization, operating
Often misunderstood with propaganda/ Interest of Middle line: People who form a link between the strategic apex core: each specialist stays in their own expertise, extensive
the communicator diminishes from propaganda to and the operating core, such as supervisors, communicators. support staff, small technostructure, formal communication is
public information accordingly required by complexity and several departments.
Strategic Apex: People who think of the currency of the
Internal Communication organization and who decide on the strategies, such as Communication flows:
= an organization’s managed communication system, where directors, the head office. Formal communication: always organized
employees are regarded as a public or stakeholder group. The Informal communication: not organized
planned use of communication actions to systematically Technostructure: How to perform/complete the work? How
influence the knowledge, attitudes and behaviors of current the operating core does need to do its work? They are working Vertical communication:
employees on plans, planning, targets, goals and manuals. – Overview Top-Down: Mass production
creators and organizers. Bottom-up: Hospital
“Making an organization more functional inside – to make it
more efficient outside.” -> Clear task division, prevention of Support Staff: Horizontal Communication: Communication on the same
conflicts and make employees feel welcome and comfortable in People of the level/niveau
their own working environment. organization
who take care Diagonal communication: if the technostructure communicates
Employee Management: Designed to ensure that employees of making sure with the operating core
are committed to their organization’s goals, targets and values, the
motivated to contribute to the organization’s success and able organization is Communication channels:
to enhance their own sense of well-being. able to do its Online (Intranet, forums, social media, newsletters, video)
The motivation of employees makes them put special effort in work. Offline (written, spoken)
the work process and therefore the quality of results and final – Accountants,
outcome will be improved. controlling A communication plan will involve a combination of channels
! Positive relationships between engaged employees and and messages to reach a specific group of employees. Channels
customer engagement is expressed in customer loyalty and of communication will differ from organization to organization.
recommendations.
