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Exam Preparation CCO2, Entrepreneurship and Media

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Lecture summary and exam preparation for block 1.3 of International Communication (CCO2), Entrepreneurship and Media

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The most frequent reasons for becoming an 4. Personal Growth: If you‘ve ever wanted to experience
EXAM PREPARATION entrepreneur: true personal growth and test your potential, being an
entrepreneur will definitely achieve this objective. Being
ENTREPRENEURSHIP 0.1 1. You want to become your own boss, desire to start an entrepreneur forces you to educate yourself, become
your own company based on your own terms, without assertive, develop your intuition and logic and learn how
Definition: Seeing and exploring opportunities through having to answer to another individual. to respond to change quickly and carefully. It also
one’s own company or within a (larger) company with 2. You want to pursue your own ideas, highly creative teaches you the value of being 100% self-reliant.
which you create value, for yourself as well as for others. and innovative and have an eye for spotting
An entrepreneur is someone who assumes the financial opportunities for new products. You can see a problem 5. Building Relationships: Once you become an
risk of beginning and managing a new venture. This in everyday life that needs fixing and have a desire to entrepreneur you will more likely meet many new
venture may be based on a totally new idea, a new way bring your solution to the marketplace. people who are like-minded and have either gone
of doing something, a new location, or attempting through challenges as you. As a result you can develop
3. You desire uncapped financial rewards, goal to achieve new friendships, form business alliances and learn many
something no one else has done before. significant earnings through running your own business. tips and advice from those who have really succeeded.
 Value entrails much more than just money. It is 4. You have drive, determination, patience and a positive
about how satisfied the consumers are. Creating attitude. You are physically fit and possess the needed 6. High Earnings Are Possible: As an entrepreneur, the
value is also possible when you work within a mental stamina to withstand potential challenges. reality is you can definitely earn more than working for
corporation – this is called INTRAPRENEURSHIP someone else. As you are in control of your hours and
Why you should consider becoming an what you do, you can decide when and how you work
An intrapreneur is a person, working within a (large)
entrepreneur? and how much you wish to charge. Therefore you have
corporation, who takes direct responsibility for turning
an idea into a profitable finished product, through 1. Creating Value: You can add value to the market by an absolute uncapped potential for earnings.
assertive risk-taking and innovation. creating something that many people will need and
want. You can improve on existing products in the What are the risks and drawbacks encountered by
Business owner: Run a business on your own account entrepreneurs?
market or be daring and start a whole new concept
and risk
which could make people‘s lives more meaningful,
Self-employed: generate own income and have no comfortable, productive, or entertaining. Entrepreneurship also presents risk and uncertainty in
further ambitions to group or to be responsible for the their endeavor:
income of others
2. Independence and Control: Being an entrepreneur  Uncertainty of income –‖The entrepreneur is
often brings the reward of being able to work for the last one to be paid.‖
 Ambition to grow, to take on challenges and to yourself and your own goals. It gives you the ability to  Risk of losing their entire investment
take others along the ride, you are an make decisions and you also have the opportunity to  Long hours and hard work
Entrepreneur/ having and showing a set of capitalize on your own strengths and invest in your time  Lower quality of life until the business gets
competencies that support your dream and how you please. established
success. You can use competencies like market  High levels of stress
3. Stimulating Challenges: If you are ambitious, confident
awareness, creativity, flexibility, the ability to
in your abilities, optimistic, unafraid of change and  Complete responsibility
take risks, dominance and perseverance, for
hardworking entrepreneurship can really stimulate your  Discouragement and occasional lack of
example, to satisfy yourself and your customers
mind. Although entrepreneurship is initially risky and motivation
there is no definite security, if you are prepared to put in
more than 100% of your efforts and have a ‗never-give-
up‘ attitude you can almost guarantee that you will be
able to overcome business challenges.

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