COM2602 Assignment 1 Semester 2 - 2023

COM2602 Assignment 1 Semester 2 - 2023 QUESTION 1 COMMUNICATION IN THE ORGANISATION 1.1You are a manager at Ngwanango Communications, an organisational communications teaching and training firm based in Pretoria. You are tasked with introducing the Organisational Communication chapter to first year student, giving an overview of what organisational communication is, and its constituent fields. While preparing your presentation slides name and discuss each of the five fields and provide real practical examples for each. 1.2Briefly explain each of the following concepts of strategy and indicate the levels of strategy they are connected to: 1.2.1 Strategy communication 1.2.2 Communication strategy 1.2.3 Communication of strategy QUESTION 2 THE RATIONALE FOR INTEGRATING ORGANISATIONS’ COMMUNICATION According to Angelopulo and Barker (2013:41), communication integration “has its origins in marketing communication and has expanded to include a full range of organisational communication fields”. In an effort to ensure maximum communication impact and message consistency, organisations across all sectors of the economy are beginning to embrace communication integration. You are the head of marketing and communication at a multi-campus college for further education and training. The college’s communication campaigns have been characterised by message inconsistencies and lack of synergy. This is because the college has managed its communication efforts in an uncoordinated way, leaving it to individual managers to decide on how to communicate. To make matters worse, the top management of the college does not understand the concept of communication integration with special reference to its definition, historical development and alignment of messages from various sources. As the head of marketing and communication at the college, you should do the following: 2.1Define communication integration. Describe the alignment of messages from all sources. In your discussion, provide practical examples drawn from the scenario. QUESTION 3 COMMUNICATION INTEGRATION PROCESSES AND MANAGEMENT 3.1You are the new communications manager of an International company and have decided to introduce the concept of communication integration. Explain, with examples to the board how you would implement integration using the ten divers of integration. QUESTION 4 INTEGRATED COMMUNICATION MEASUREMENT 4.1Looking at dimensions of integrated communication evaluation and measurement, it has been observed that there are two ways of evaluating IMC, briefly discuss two ways in which IMC is evaluated. 4.2Discuss the three primary research tools used in the IM audit and provide examples for each tool.