International Business, 7e (Griffin/Pustay)
Chapter 1 An Overview of International Business
1) Olympic sponsorship is best suited for companies that are ________.
A) pursuing a niche market
B) selling technological goods
C) pursuing a worldwide market
D) marketing athletic equipment
Answer: C
Diff: 2
Skill: Concept
Objective: 3
2) IBM is considering becoming a worldwide partner for the 2012 Olympics. Which of
the following would IBM most likely receive as a result?
A) free public relations
B) low-cost marketing
C) top athlete endorsements
D) priority advertising space
Answer: D
Diff: 2
Skill: Application
Objective: 3
,3) Cities wishing to host the Olympic Games must do all of the following except
________.
A) make facilities commitments
B) develop a volunteer workforce
C) generate organizational support
D) build high-speed rail links between event cities
Answer: D
Diff: 2
Skill: Concept
Objective: 3
4) Which of the following is the LEAST likely benefit to Olympic host cities?
A) enhanced media sponsorship
B) greater economic growth
C) improved infrastructure
D) increased tourism
Answer: A
Diff: 2
Skill: Concept
Objective: 3
,5) ________ consist(s) of business transactions between parties from more than one
country.
A) Currency exports
B) International business
C) Domestic business
D) Global ventures
Answer: B
Diff: 1
Skill: Concept
Objective: 1
Learning Outcome: Define the fundamental concepts of international business
6) As an experienced accounts manager for a U.S. firm, Tyrone has worked exclusively
with other U.S. firms. However, his employer is expanding overseas, and Tyrone will
now be an international manager. Tyrone will most likely need to develop his knowledge
in all of the following areas EXCEPT ________.
A) cultural differences
B) audience analysis
C) social customs
D) foreign laws
Answer: B
Diff: 2
Skill: Application
Objective: 1
Learning Outcome: Define the fundamental concepts of international business
7) Which of the following is not an international business transaction?
, A) purchasing products in one country and assembling them in another
B) building a plant in a foreign country to capitalize on lower labor costs
C) borrowing money from a major bank to finance capital improvements
D) shipping finished products from one country to another for retail sale
Answer: C
Diff: 2
Skill: Concept
Objective: 1
Learning Outcome: Define the fundamental concepts of international business
8) The Internet has helped small businesses compete in global markets because it
________.
A) allows them to establish a physical presence in each country
B) avoids transactions involving foreign exchange
C) eliminates price controls
D) reduces entry costs
Answer: D
Diff: 2
AACSB: Use of information technology
Skill: Concept
Objective: 2
Learning Outcome: Define the fundamental concepts of international business
Chapter 1 An Overview of International Business
1) Olympic sponsorship is best suited for companies that are ________.
A) pursuing a niche market
B) selling technological goods
C) pursuing a worldwide market
D) marketing athletic equipment
Answer: C
Diff: 2
Skill: Concept
Objective: 3
2) IBM is considering becoming a worldwide partner for the 2012 Olympics. Which of
the following would IBM most likely receive as a result?
A) free public relations
B) low-cost marketing
C) top athlete endorsements
D) priority advertising space
Answer: D
Diff: 2
Skill: Application
Objective: 3
,3) Cities wishing to host the Olympic Games must do all of the following except
________.
A) make facilities commitments
B) develop a volunteer workforce
C) generate organizational support
D) build high-speed rail links between event cities
Answer: D
Diff: 2
Skill: Concept
Objective: 3
4) Which of the following is the LEAST likely benefit to Olympic host cities?
A) enhanced media sponsorship
B) greater economic growth
C) improved infrastructure
D) increased tourism
Answer: A
Diff: 2
Skill: Concept
Objective: 3
,5) ________ consist(s) of business transactions between parties from more than one
country.
A) Currency exports
B) International business
C) Domestic business
D) Global ventures
Answer: B
Diff: 1
Skill: Concept
Objective: 1
Learning Outcome: Define the fundamental concepts of international business
6) As an experienced accounts manager for a U.S. firm, Tyrone has worked exclusively
with other U.S. firms. However, his employer is expanding overseas, and Tyrone will
now be an international manager. Tyrone will most likely need to develop his knowledge
in all of the following areas EXCEPT ________.
A) cultural differences
B) audience analysis
C) social customs
D) foreign laws
Answer: B
Diff: 2
Skill: Application
Objective: 1
Learning Outcome: Define the fundamental concepts of international business
7) Which of the following is not an international business transaction?
, A) purchasing products in one country and assembling them in another
B) building a plant in a foreign country to capitalize on lower labor costs
C) borrowing money from a major bank to finance capital improvements
D) shipping finished products from one country to another for retail sale
Answer: C
Diff: 2
Skill: Concept
Objective: 1
Learning Outcome: Define the fundamental concepts of international business
8) The Internet has helped small businesses compete in global markets because it
________.
A) allows them to establish a physical presence in each country
B) avoids transactions involving foreign exchange
C) eliminates price controls
D) reduces entry costs
Answer: D
Diff: 2
AACSB: Use of information technology
Skill: Concept
Objective: 2
Learning Outcome: Define the fundamental concepts of international business
