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Lecture 3

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Lecture notes of 6 pages for the course GGR252 at U of T (L3)

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January 26, 2015
Retail Strips
Retail Strips and Business Improvement Association (BIA)
 outcome in terms of success, how they’re laid out, how they attract customers

Retail Space
Planned Retail and Unplanned Retail Space
 how are these different?
o management, organization, spatial structure
 what are the typical retail formats for both?
o planned – shopping malls, power centres
o unplanned – retail strips, original form of retail, no one responsible for leasing space and no on
has control of the space
 are there differences in geography?
o process of settlement planning (old vs. new)
 what are the challenges for both?
o relate to their organization
o non-planned – lack of planning, no central authority – no unity or fundamental purpose
o because they’re all planned, they all look the same
 over a period of time, consumers get bored – no uniqueness
 consumers are interested in different things
o unplanned and well focused – good for consumers
o think how the space is operating

Focus & Characteristics
 unplanned retail environment
 independent retailers, franchises, and chains
 convenience & services
o trying to serve a local population
o crucial because if they aren’t focused on that population they won’t have any consumers
 ethnic focus
o e.g. Little Italy
o unified – reflected in terms of businesses
o fundamental difference between urban and suburban
o urban – more entertainment focused
o suburban – focused on more recent immigrant group, convenience associated with language
 organization
o linear, duplication of stores/services, lack of clustering
o linear – following the street, the longer the street the less focus they will have
 difficult to maintain consumer base
o duplication – competing with one another. Because many are focusing on one service,
competition is hard
o lack of clustering – like types of stores (e.g. clothing)
 all the stores close by have an impact of impulse buying
 this is seen happening within a lot of shopping malls

Successful Retail Strips
 meet requirements of local population

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