Course Health Services Marketing
Test Quiz 2
Started
Submitted
Due Date
Results Displayed Submitted Answers, Correct Answers, Feedback
false
Question 1
4 out of 4 points
Of the seven major types of participants in health care systems, what do advocacy
organizations do? Selected
Answer:
Seek to improve health care by increasing public awareness and raising
money to support research.
Correct
Answer:
Seek to improve health care by increasing public awareness and raising
money to support research.
Question 2
4 out of 4 points
, Many marketing managers in the pharmaceutical sector are constrained by legal
departments concerned about:
Selected Answer:
accuracy of advertising claims.
Correct Answer:
accuracy of advertising claims.
Question 3
4 out of 4 points
In terms of promotional spending, what is sampling?
Selected
Answer:
Free samples offered to physicians or patients to test the medication
before a long term prescription is issued.
Correct
Answer:
Free samples offered to physicians or patients to test the medication
before a long term prescription is issued.
Question 4
4 out of 4 points
How is a staff-model HMO organized?
Selected Answer:
Physicians receive salaries for services rendered as employees of the plan.
Correct Answer:
Physicians receive salaries for services rendered as employees of the plan.
Question 5
4 out of 4 points
Test Quiz 2
Started
Submitted
Due Date
Results Displayed Submitted Answers, Correct Answers, Feedback
false
Question 1
4 out of 4 points
Of the seven major types of participants in health care systems, what do advocacy
organizations do? Selected
Answer:
Seek to improve health care by increasing public awareness and raising
money to support research.
Correct
Answer:
Seek to improve health care by increasing public awareness and raising
money to support research.
Question 2
4 out of 4 points
, Many marketing managers in the pharmaceutical sector are constrained by legal
departments concerned about:
Selected Answer:
accuracy of advertising claims.
Correct Answer:
accuracy of advertising claims.
Question 3
4 out of 4 points
In terms of promotional spending, what is sampling?
Selected
Answer:
Free samples offered to physicians or patients to test the medication
before a long term prescription is issued.
Correct
Answer:
Free samples offered to physicians or patients to test the medication
before a long term prescription is issued.
Question 4
4 out of 4 points
How is a staff-model HMO organized?
Selected Answer:
Physicians receive salaries for services rendered as employees of the plan.
Correct Answer:
Physicians receive salaries for services rendered as employees of the plan.
Question 5
4 out of 4 points
