2023
Summary Business
Research, a practical
guide for students
International Business
Research Methodology
12-7-2023
, Summary Book Business Research
Table of Contents
Table of Contents.........................................................1
Chapter 1 Understanding Research...............................3
Chapter 2 Dealing with Practical Issues: 2.5 Research
Ethics........................................................................10
Chapter 3 Identifying Your Research Paradigm............11
Chapter 4 Designing The Research..............................15
Chapter 7 Collecting Qualitative Data..........................22
Chapter 8 Analysing Qualitative Data..........................27
Chapter 10 Collecting Data for Statistical Analysis.......33
Chapter 11 Analysing Data Using Descriptive Statistics
.................................................................................38
Chapter 12 Analysing Data Using Inferential Statistics.42
Hand – out I: Page 16: 2.3 Theoretical Framework........44
Hand-out I: Page 21: 2.4 Hypothesis Development.......45
1
,Summary Book Business Research
2
, Summary Book Business Research
Chapter 1 Understanding Research
Nature and purpose of business research:
In general, research is:
A process of inquiry and investigation
Systematic and methodical
Increases knowledge.
The general purpose of academic research is:
Is to investigate research questions to generate knowledge.
Research question:
A specific question that the research is designed to investigate, will help one to
focus on the research itself. The research question is related to a certain research
problem/issue that has been identified within the research topic.
Typical objectives of the research are:
To review and synthesize existing knowledge
To investigate some existing situation or problem
To explore and analyze more general issues
To construct or create a new procedure or system
To explain a new phenomenon
To generate new knowledge
A combination of any of the above.
The research report is also called:
Dissertation report
Thesis.
Academic research can be conducted for:
Publishing the study of a book
An article in an academic journal
Consultancy purposes.
Typical users of business research are:
The government: for developing / monitoring policies, and regulations.
Owners, managers, and business advisers: for keeping up to date with
new ideas and specific development in business.
Management: for developing internal policies and strategies For comparing
research results relating to their own business with those with previous
periods, their competitors, and/or industry benchmarks.
Academics: for further research and educational purposes.
3
Summary Business
Research, a practical
guide for students
International Business
Research Methodology
12-7-2023
, Summary Book Business Research
Table of Contents
Table of Contents.........................................................1
Chapter 1 Understanding Research...............................3
Chapter 2 Dealing with Practical Issues: 2.5 Research
Ethics........................................................................10
Chapter 3 Identifying Your Research Paradigm............11
Chapter 4 Designing The Research..............................15
Chapter 7 Collecting Qualitative Data..........................22
Chapter 8 Analysing Qualitative Data..........................27
Chapter 10 Collecting Data for Statistical Analysis.......33
Chapter 11 Analysing Data Using Descriptive Statistics
.................................................................................38
Chapter 12 Analysing Data Using Inferential Statistics.42
Hand – out I: Page 16: 2.3 Theoretical Framework........44
Hand-out I: Page 21: 2.4 Hypothesis Development.......45
1
,Summary Book Business Research
2
, Summary Book Business Research
Chapter 1 Understanding Research
Nature and purpose of business research:
In general, research is:
A process of inquiry and investigation
Systematic and methodical
Increases knowledge.
The general purpose of academic research is:
Is to investigate research questions to generate knowledge.
Research question:
A specific question that the research is designed to investigate, will help one to
focus on the research itself. The research question is related to a certain research
problem/issue that has been identified within the research topic.
Typical objectives of the research are:
To review and synthesize existing knowledge
To investigate some existing situation or problem
To explore and analyze more general issues
To construct or create a new procedure or system
To explain a new phenomenon
To generate new knowledge
A combination of any of the above.
The research report is also called:
Dissertation report
Thesis.
Academic research can be conducted for:
Publishing the study of a book
An article in an academic journal
Consultancy purposes.
Typical users of business research are:
The government: for developing / monitoring policies, and regulations.
Owners, managers, and business advisers: for keeping up to date with
new ideas and specific development in business.
Management: for developing internal policies and strategies For comparing
research results relating to their own business with those with previous
periods, their competitors, and/or industry benchmarks.
Academics: for further research and educational purposes.
3
