CMKG - CPCM Syndicated Store Level Data Questions With Complete Solutions

1. Using the following retail POS data, which of the following statements is most accurate when comparing MillerCoors trends at the single store vs. store cluster? correct answer: Answer: For the latest four weeks, the single store trend is nearly equal to the cluster trend. The single store trend shows the MillerCoors is up 11.4% and the store cluster is up 11.5%. 2. Which of the following BEST explains how to analyze the results of an in-store test? correct answer: Answer: Calculate the change in sales between the pre-test and test period for control and test store groups. Then compare these result changes between the test store group and the control store group. You need to look at sales before and during the test period for both the control and test stores, and then you need to compare the results of each for the best analysis. 3. Which of the following measurements can be MOST influenced by ghost inventory, visual out of stocks, and location of inventory in the store? correct answer: Answer: In stock/Out of stock. In and out of stocks are highly influenced by these elements, which can cause incorrect information on these measures. 4. Refer to the graph. Which of the following gives the BEST considerations that retailers need to make regarding stock levels and labor on weekdays vs. weekends? correct answer: Answer: They need to determine a balance between inventory on shelf and restocking frequency. Retailers need to determine the right balance between inventory on the shelf and restocking frequency, both which are very important.