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Achieve Academic Success with the Proven [Business Communication Process and Product,Guffey,8e] Test Bank

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1. Which of the following statements about communicating in today’s digital world is least
accurate?
a. The digital world is highly connected.

b. A growing number of workers must be available practically around the clock.

c. Communication generally flows one way, from businesses to consumers.

d. Information is often stored in remote locations.

ANSWER: c



2. Communication skills are
a. not important in technical fields.

b. critical to effective job placement, performance, career advancement, and
organizational success.
c. required only for high-level positions.

d. not important in a down economy.

ANSWER: b



3. Which of the following statements about writing skills is most accurate?
a. Writing skills in today's workplace are an advantage, but they are not a necessity.

b. Only the very top level of salaried employees need good writing skills.

c. Having good writing skills can improve your chances for promotion and can result in
higher earnings.
d. Today's communication technologies have made writing obsolete.

ANSWER: c



4. What is the most accurate statement about being an effective communicator in the digital age?
a. Digital workplace writing can be much more casual than traditional business writing.

b. Don’t worry about your daily texts, Facebook postings, and tweets because they’re
not “real” writing.
c. Because most business is conducted face-to-face, you don’t have to be a grammar
expert.

, d. Realize that because of social media and other online technology, your writing will be
on display more than ever before; and it must be professional and correct.
ANSWER: d



5. The 21-century economy is based mainly on
a. information and knowledge.

b. physical labor.

c. a supply of raw materials.

d. capital.

ANSWER: a



6. Knowledge and information workers must be able to think critically, make sound decisions,
and
a. make a minimum number of tweets per day.

b. communicate information to others.

c. install software programs.

d. lift heavy objects.

ANSWER: b



7. Thinking creatively and critically means
a. agreeing with your supervisor at all times.

b. going with your gut instinct.

c. being able to make decisions quickly.

d. having opinions that are backed by reason and evidence.

ANSWER: d



8. Which of the following statements is least accurate?

, a. You should plan for lifelong learning and constant training.

b. Employees should expect employers to provide them with a clearly defined career
path.
c. Most workers today will not find nine-to-five jobs or receive predictable pay
increases.
d. Workers must be willing to continually learn new skills.

ANSWER: b



9. The most successful job candidate in today’s competitive job market
a. should have at least a 2.0 grade point average.

b. realizes that writing skills are not important except at the highest levels of
management.
c. can design a really “killer” website.

d. is able to communicate effectively about work that is increasingly complex and
intellectually demanding.
ANSWER: d



10. The most significant trends in today's dynamic workplace include global competition, team-
based projects, flattened management hierarchies, new communication technologies, and
a. union participation and regulation.

b. more homogeneous workforces.

c. expectations of around-the-clock availability.

d. stricter dress codes.

ANSWER: c



11. Which of the following statements about social media is most accurate?
a. Social media are still relatively new and untried communication channels for some
businesses.
b. Most businesses today have discarded old media and instead use social media
exclusively for communicating and marketing.
c. Social media networks first attracted industries built on tradition and formality.

, d. Social media sites such as Facebook and Twitter offer no advantages for businesses.

ANSWER: a



12. What type of technology makes it possible to locate and identify a computing device as soon
as users connect to the network?
a. Cloud computing technology

b. Blogs, podcasts, and wikis

c. Telephony

d. Presence technology

ANSWER: d



13. Gerard’s company will no longer store its data using in-house hardware and software; instead,
data will be stored online at a remote location. This type of technology is called
a. telephony.

b. an open office.

c. cloud computing.

d. Web conferencing.

ANSWER: c



14. Kendra is responsible for updating her company’s Facebook page with information about
products, promotions, and special events. Kendra is using a communication medium called
a. presence technology.

b. blogging.

c. social media.

d. Web conferencing.

ANSWER: c



15. “Around-the clock availability”

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