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Media GCSE - Tabloid vs Broadsheet Comparison

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Media GCSE - Tabloid vs Broadsheet Comparison. Written for the GCSE AQA Media 2022 Exams.

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June 21, 2023
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2021/2022
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TABLOID VS BROADSHEET

Tabloid newspaper conventions:
1. Aimed at a fairly low class [C2, D, E]
2. Use of informal, colloquial, sensationalist language.
3. Sue for dramatic, often manipulating damages.
4. Large ratio of image to text, easy to read with a large masthead.
5. Use of puns, alliteration and wordplay, rhyming, humor, metaphor, and emotive language
6. Short stories with less in-depth reporting.
7. Focus on celebrity news and human interest stories
8. Biased approach on some stories.
9. Use of competitions and other features such as games and advice columns to attract readers.
10. Focus on sensationalized news; e.g celebrity gossip, political scandals/sports/entertainment
news.
11. Restricted language style
12. Informal, direct, and humorous mode of address
13. Mainly sans serif font with a lot of different font styles
14. Captions and image manipulation alter the meaning of photos deliberately to create a persuasive
and sensationalist anchorage.
15. Large headlines and images to convey narrative
16. The elaborate use of color
17. Low ratio of text image
18. Use of blocks of red, white, and black on the cover
19. Mainly images and large text is not on the cover
Attract a lower socio-economic status reader. Tend to attract mainstreamers or struggles. Uses binary
opposites to attract and position audiences. Often foster and uphold public opinion, resulting in moral
panics.

Broadsheets are more serious than tabloids and popular ones include The Telegraph and The Times.
1. Are traditionally much bigger in size than tabloids, since the name ‘broad’
2. A higher class of readers [ABC1]
3. More Detailed coverage of stories
4. Higher ratio of text to image
5. More complex and sophisticated use of language
6. Formal and serious headlines
7. More subtle and plain layout, less color, and smaller less dramatic picture.s
8. More emphasis on stories involving politics, the environment, and international news.
9. a less biased, more objective approach to stories.
10. Focus on hard news
11. Elaborated language code
12. Formal mode of address
13. More subtable use of color
14. Mainly serif font
15. Largely uses black typography some serif color but more subtle
16. A serious approach to headlines - very direct and dramatic sometimes
17. More educated
18. Attracts career succeeders or aspirers
19. Sue serif font to connote tradition and sophistication
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