CMN 101Y Exam 1

CMN 101Y Exam 1 What is an independent variable? - A factor that the researcher systematically alters in the quest to discover its effect on one or more dependent variables They are key factors of interest that are systematically manipulated. What is Communication Theory? - An umbrella term for all careful, systematic, and selfconscious discussion and analysis of communication phenomena. This is the specific definition given by Professor Ernest Bormann in chapter 1 of your textbook. Interpretive Theories are: - Ideographic These theories can each be applied to single or small number of cases. Methods for interpretive research are usually... - Qualitative in nature and use textual analysis and ethnography as research methods. Interpretive scholars often use these methods to study how humans use signs and symbols to create and infer meaning. Which of the following is NOT a characteristic of the social scientific approach to studying communication? - Gain deeper understanding of the hidden meanings in communication phenomenon. This is the goal of humanistic or interpretive scholars. Which of the following predictions is NOT falsifiable? - There is an invisible pink unicorn in this room. We have not yet developed a way to test or disprove that there is a pink unicorn in the room. Thus, this prediction is not falsifiable. Which of the following theory development approaches is more exploratory and openended? - Inductive approach The inductive approach to theory development is a process which starts with observations of patterns and ends with theory. From the perspective of Constructivism, the ability to consistently produce highly person-centered messages is a reflection of good/high - Message production skill One of the primary focuses of Constructivism is how one's skill in message production will shape their functional communication competence.