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Summary Tourism Chapter 22

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2022/2023 Written for academic year
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12th Grade
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Tourism
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Hoofstuk 22: Professionele beeld in die toerismebedryf
Hoe kan ‘n onderneming ‘n professionele beeld skep?.........................................................................2
Beeld van die onderneming...............................................................................................................2
Naam van die maatskappy.................................................................................................................2
Logo...................................................................................................................................................2
Slagspreuk..........................................................................................................................................2
Webwerf............................................................................................................................................2
Skryfbehoeftes...................................................................................................................................2
Bemarkingsmateriaal.........................................................................................................................2
Produkverakking................................................................................................................................3
Fisiese voorkoms van die onderneming.............................................................................................3
Omgewingsbeleid..............................................................................................................................3
Kliёntediensbeleid.............................................................................................................................3
Hoe kan personeel bydra tot die professionele beeld van ‘n onderneming?........................................3
Beeld van personeel..........................................................................................................................3
Professionele beeld...........................................................................................................................3
Uniform.............................................................................................................................................4
Kleredragkode...................................................................................................................................4
Persoonlike higiёne............................................................................................................................4
Versorging..........................................................................................................................................4
Interaksie met kliёnte........................................................................................................................4
Kommunikasievaardighede................................................................................................................4

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