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Comm 3052 Final Exam

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COMM 3052 FINAL EXAM Journalism - ANSWER-Originally began as a public service for the betterment of the knowledge and power of people. Turned into the Saleable commodity for advertisement soon after when they realized how many people were reading it. Concentration of media (aka, Oligopoly) - ANSWER-"The Big Five" The National Association of Broadcasters, Reliance on advertisements meant only the biggest news companies were getting revenue. Led to more cohesion of news groups making them work together and become more corrupt. News as "entertainment" - ANSWER-When Muckraking first got the big spotlight, people realized sex sells and so do cute pictures of kittens. Stopped questioning government and began following celebrities instead. Easier money and less qualified journalists. Demographics and general news consumption trends - ANSWER-Cable News followed by much older generation. Online "Clickbait" sites followed by a much younger group of people. Legacy Media's pros/cons - ANSWER-is more established and has a more professional look at things. Also a little bit outdated for the age of news consumers now. New Journalism Models pro/cons - ANSWER-New Media, Citizen journalists able to be anywhere at anytime for any event. Everyone has an iphone so anyone can capture the video or the picture that might expose the next big issue. Con would be the lack of professionals in this category and some people should not have that power. Partisan Press - ANSWER-Media who openly supports one side of politicals parties more than the other. James Polk getting an editor fired who criticized his policies. Mercantile Press - ANSWER-Illegal to criticize government so all news covered was business and news of shipping. This is when the government realized the press was a crucial piece of a free country and democracy

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COMM 3052 FINAL EXAM
Journalism - ANSWER-Originally began as a public service for the betterment of the knowledge and
power of people. Turned into the Saleable commodity for advertisement soon after when they realized
how many people were reading it.



Concentration of media (aka, Oligopoly) - ANSWER-"The Big Five" The National Association of
Broadcasters, Reliance on advertisements meant only the biggest news companies were getting revenue.
Led to more cohesion of news groups making them work together and become more corrupt.



News as "entertainment" - ANSWER-When Muckraking first got the big spotlight, people realized sex
sells and so do cute pictures of kittens. Stopped questioning government and began following celebrities
instead. Easier money and less qualified journalists.



Demographics and general news consumption trends - ANSWER-Cable News followed by much older
generation. Online "Clickbait" sites followed by a much younger group of people.



Legacy Media's pros/cons - ANSWER-is more established and has a more professional look at things. Also
a little bit outdated for the age of news consumers now.



New Journalism Models pro/cons - ANSWER-New Media, Citizen journalists able to be anywhere at
anytime for any event. Everyone has an iphone so anyone can capture the video or the picture that
might expose the next big issue. Con would be the lack of professionals in this category and some people
should not have that power.



Partisan Press - ANSWER-Media who openly supports one side of politicals parties more than the other.
James Polk getting an editor fired who criticized his policies.



Mercantile Press - ANSWER-Illegal to criticize government so all news covered was business and news of
shipping. This is when the government realized the press was a crucial piece of a free country and
democracy

, Penny Press - ANSWER-The beginnings of mass printed news. When the steam powered printer became
available the news companies could make way more copies. They were tabloid style pages with the
weekly or daily news in some cases.



Network News - ANSWER-Fox, ABC, CBS, NBC,



Cable News - ANSWER-FOX, MSNBC



Public Broadcasting - ANSWER-PBS



Arise of Objectivity - ANSWER-After the excess amounts of Yellow Journalism, Lippmann called upon
Journalists to begin treating their work like sciences and use methodology to get the stories right instead
of focusing on being the first to report even false news. Transparency while it has its place in news, does
not replace Objectivity, just because you put your bias out there does not give you a right to exclude
being objective.



Effects of New Media - ANSWER-Telegraph- First way to send news quickly across the country so
journalists could write about the fires in California for a paper in New York only a day or two after the
event Magazines- Were a conglomeration of a bunch of muckraking stories. Like most tabloids today,
focus more on the entertainment news of journalism.

Radio- Fireside Chats, allow direct contact to the American people so as not to deal with the pesky press
(Nixon, My Fellow Americans)



War coverage from WWII to Vietnam to Iraq War of 2003 - ANSWER-WW2 was very pro America
coverage, (this is why you should help, this is what we need, go USA) Vietnam- a mixed bag, a lot of true
journalism in this era, really looking into the war and why we were even getting involved 2003- Huge
blunder, not willing to question the decisions even though most thought something was up. Press had
little to know objectivity at the time and everything was pro Bush Administration



Politicians and the Media - ANSWER-Politics being one of the main sources of news, papers having
people stationed in Washington for all the breaking news.

Media is easy to manipulate for politicians, especially with the bias that exists in news companies today.

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