IAB - Digital Media Buying & Planning questions with correct answers

Ad Verification - Answer A process which attempts to verify that one or more attributes of a served online ad have been executed in a manner consistent with the terms specified by the advertiser or agency and agreed to as part of the ad campaign terms. Agency Corporate Contracts or Rate Cards - Answer Documents that list the descriptions and prices for various advertising options offered by a given media outlet. Audience Behavior - Answer Understanding your target audiences' behavior when it comes to how they consume information and brands. This helps in the creation of effective internet campaigns Basic Marketing Fundamentals - Answer Digital marketing fundamentals include concepts, like brand identification, brand consistency, search marketing, content optimization, outreach via social media, and sales lead conversions. Brand competitive set - Answer The principal group of competitors that a brand faces. Being aware of this competition is important when planning an effective marketing campaign. Brand Expectations - Answer What the brand expects to happen as a result of hiring you and building a comprehensive online campaign. You need to understand what these expectations are in order to meet (or perhaps revise) them. Brand Guidelines - Answer These are a set of rules that describe how the brand in question should be represented. This can include things like the brand's vision and key values, and can provide guidance on everything