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Mindmap and notes for International Business Strategy

Institution
Maastricht University (UM)
Course
International business strategy

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FDI



ownership OLI advantages MNE

1. equity
location

JV types
internalisation


greenfield ops Wholly own subsidiary


acquisitions



smaller commitment

non-equity

licensing/francising types

MODES ENTRY
turnkey projects


R&D contracts direct 2. export


co-marketing
indirect
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Mike W. Peng Global Strategic Management, International Edition
  • februari 2013
  • 9781133953265
  • 1

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Institution
Maastricht University (UM)
Study
Economics
Course
International business strategy
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Number of pages
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Written in
2016/2017
Type
Class notes
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Subjects

  • international business
  • global strategy
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