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Pearson BTEC Level 3 Information Technology Coursework

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This document contains of a power point presentation including the speaker notes. This is the first part of the coursework for Unit 3 Social media in business. I have also uploaded the second part of the coursework which can be found.

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Unit 3: Using Social Media in Business


Sharanjeet Kaur




Welcome to today’s presentation on using social media in business where we will
explore the use of social media in businesses and different features of social media,
also we will be exploring the type of content that should be posted on social media
which will benefit the businesses.

, Social media Websites
Social media is quite popular among all the
generations as people want to interact and connect
with other people, also by the use of social media
brand and companies can create opportunities to
share their work and services with their loyal
followers.

Social media is also helpful in strengthening
people’s relationships and creating new relations
as well. It is also beneficial for the business as
they can use social media platforms to promote
their products and services to their followers and
their customers.




Source:
https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-o
f-users/
The social media sites are popular among all the generations, the most popular social
media site according to 2022, as shown in the graph above it can be seen that
Facebook has been the most popular site all around the world with 2.934 billion active
users monthly. It has many different features that can be used by businesses as well
such as the news feed where the business can post about their products, which can
be seen by the people who follow the business. The image on the above slide shows
the statistics of the most popular social media sites, where it can be seen that
Facebook is the most popular social media site and the second most popular social
media site is YouTube which is an online video sharing and social media platform. All
the other popular social media sites can be seen in the image above as well.

, Social media and Business
Social media sites for businesses will attract customers to buy their
products and visit the stores, it will also help building the loyalty of the
customers which would result as a good outcome for the business,
social media can also be used to customer’s feedback on the products
and services provided by the business and their team.

It will also help the business increase its market reach as well as in the
international markets. It will help the business reduce its marketing
costs as it will also increase the revenue for the business as it will build
customer networks and advertising. It is also beneficial for the brand as
it will help develop and grow the brand.




Source:https://business.gov.au/online/social-media-for-business#:~:text=Social%20m
edia%20can%20help%20you,feedback%20and%20build%20customer%20loyalty
Social media can help the business engage with the customers and gather the
information about what people are saying about the business. It can also be used for
promoting the brands, products, and also for advertising the products, the business
can also use promotional giveaways and mobile applications. It can help the business
to get customer feedback and build customer loyalty, to increase your market reach,
including international markets. It can also help the business to keep an eye on the
business’s competitors as well.

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