M2
Low customer confidence in payment security
To insure that customer’s payments are safe and secured, Amazon uses with different types of
software’s to avoid hackers gaining the information from the customers; secondly Amazon is
secured by socket layer online. It is identified by its URL (https) and padlock, this all shows that the
website is secured and this leads to high consumer confidence and this is very beneficial to amazon
as they can add more offer which will increase offers.
Challenges of delivering higher reliability and raised
expectation.
To insure they are able to meet customer expectation Amazon signs contracts with highly known
professional, qualified delivery services such as DHL, FEDEX and UPS to deliver the products to the
customers in a fast and reliable time, therefore they would not receive any complaints from
customers. Secondly Amazon has many warehouses across the world, which means deliveries will be
even faster by getting the products from the specific warehouse and delivering it to the customers
by the registered delivery services
Managing overload of marketing feedback
To insure they are able to provide feedback to customers Amazon employs employees in the IT
department and put them in charge of controlling the feedback, answering complaints, and also they
have to provide customers with solution on how to deal with the problems they have. Secondly
Amazon also stores the feedback in separate databases which makes it easier for the Customer
service team to view it and act upon the feedbacks.
Linguistic/cultural sensitivity
To insure that they are well informed of other culture Amazon can research about the cultures and
laws of each counties before opening an online store on each of the countries. An example of this is
when Amazon decided to open an online store in China they had to adapt by putting the colour red
as it is seen as lucky in China. Secondly hen Amazon is opening their stores in other countries they
can hire people from those counties to operate it as they will be familiar with tax of the country,
how to make products appeal to customers to, modesty laws and language barriers.
Low customer confidence in payment security
To insure that customer’s payments are safe and secured, Amazon uses with different types of
software’s to avoid hackers gaining the information from the customers; secondly Amazon is
secured by socket layer online. It is identified by its URL (https) and padlock, this all shows that the
website is secured and this leads to high consumer confidence and this is very beneficial to amazon
as they can add more offer which will increase offers.
Challenges of delivering higher reliability and raised
expectation.
To insure they are able to meet customer expectation Amazon signs contracts with highly known
professional, qualified delivery services such as DHL, FEDEX and UPS to deliver the products to the
customers in a fast and reliable time, therefore they would not receive any complaints from
customers. Secondly Amazon has many warehouses across the world, which means deliveries will be
even faster by getting the products from the specific warehouse and delivering it to the customers
by the registered delivery services
Managing overload of marketing feedback
To insure they are able to provide feedback to customers Amazon employs employees in the IT
department and put them in charge of controlling the feedback, answering complaints, and also they
have to provide customers with solution on how to deal with the problems they have. Secondly
Amazon also stores the feedback in separate databases which makes it easier for the Customer
service team to view it and act upon the feedbacks.
Linguistic/cultural sensitivity
To insure that they are well informed of other culture Amazon can research about the cultures and
laws of each counties before opening an online store on each of the countries. An example of this is
when Amazon decided to open an online store in China they had to adapt by putting the colour red
as it is seen as lucky in China. Secondly hen Amazon is opening their stores in other countries they
can hire people from those counties to operate it as they will be familiar with tax of the country,
how to make products appeal to customers to, modesty laws and language barriers.
