7ps Benefits Opportunities:
1. Product: One benefit of mass customisation is that customers Mass production provides many opportunities for
will be more pleased as they will be able to purchase Amazon. An example of this is it increases customers.
One advantage of internet marketing has on the products they created and that they otherwise This is because products are being custom-made to
Amazon product is mass customisation. Mass wouldn’t be able to get offline. Therefore, customers them and there is more choice which means that
customisation is where a product or service can be will most likely to return to Amazon and would then customers will most likely return to Amazon to purchase
personalised to meet customers changing needs at gain customer retention. other products. This means that Amazon will therefore
good prices because it’s produced in mass. This increase their sales and revenue.
means that customers are able to have exactly what
they want.
2. Price: One benefit of dynamic pricing is that if Amazon Dynamic pricing provide many opportunities for Amazon
One advantage of price when it comes to internet constantly updates their prices according to factors such as the chance for Amazon to assess their target
marketing for a business is dynamic pricing. Dynamic listed above, then they more likely to maximise their market and market their products at the right price, in
pricing is when the price of a good or a service potential profits. This allows Amazon to targets new order to increase sales and revenue.
changes due to the level of demand; the type of market segments, such as customers that are looking
customer; or the weather. An example of this jacket products for low prices and customers who are price
change prices according to the seasons of year; sensitive. Also if prices are reduced then people that
prices for a jacket goes up during autumn and may not normally have enough money to buy the
winter, as they know more people will buy jackets as products/service at the full-price, may be lured into
it cold during these seasons. buying the products if they are discounted which
therefore means that Amazon may gain new
customers from a different market segment.
3. Promotion: Amazon using social networks means that they are Brand awareness provides opportunities for Amazon
able gain customer loyalty, as customers will want to because it potentially increases sales. This has benefited
One of the advantages of internet marketing when it buy from brands that they know and can trusted. Amazon because Amazon has used marketing to its full
comes to promotion is brand awareness. This allows When business uses social networking sites potential which has gained Amazon more customers
businesses to use lots of different ways to get their consumers start to trust them more because if from good reputation and promotion online plus this
brand known using the internet. Social networking something a customer orders customer is not happy result in more sales and an increase in sales.
sites are one of the ways; many businesses have with the product they received then they can just go
started using websites such as YouTube, Instagram to their website and email them.
and others to send out promotions and keep people
1. Product: One benefit of mass customisation is that customers Mass production provides many opportunities for
will be more pleased as they will be able to purchase Amazon. An example of this is it increases customers.
One advantage of internet marketing has on the products they created and that they otherwise This is because products are being custom-made to
Amazon product is mass customisation. Mass wouldn’t be able to get offline. Therefore, customers them and there is more choice which means that
customisation is where a product or service can be will most likely to return to Amazon and would then customers will most likely return to Amazon to purchase
personalised to meet customers changing needs at gain customer retention. other products. This means that Amazon will therefore
good prices because it’s produced in mass. This increase their sales and revenue.
means that customers are able to have exactly what
they want.
2. Price: One benefit of dynamic pricing is that if Amazon Dynamic pricing provide many opportunities for Amazon
One advantage of price when it comes to internet constantly updates their prices according to factors such as the chance for Amazon to assess their target
marketing for a business is dynamic pricing. Dynamic listed above, then they more likely to maximise their market and market their products at the right price, in
pricing is when the price of a good or a service potential profits. This allows Amazon to targets new order to increase sales and revenue.
changes due to the level of demand; the type of market segments, such as customers that are looking
customer; or the weather. An example of this jacket products for low prices and customers who are price
change prices according to the seasons of year; sensitive. Also if prices are reduced then people that
prices for a jacket goes up during autumn and may not normally have enough money to buy the
winter, as they know more people will buy jackets as products/service at the full-price, may be lured into
it cold during these seasons. buying the products if they are discounted which
therefore means that Amazon may gain new
customers from a different market segment.
3. Promotion: Amazon using social networks means that they are Brand awareness provides opportunities for Amazon
able gain customer loyalty, as customers will want to because it potentially increases sales. This has benefited
One of the advantages of internet marketing when it buy from brands that they know and can trusted. Amazon because Amazon has used marketing to its full
comes to promotion is brand awareness. This allows When business uses social networking sites potential which has gained Amazon more customers
businesses to use lots of different ways to get their consumers start to trust them more because if from good reputation and promotion online plus this
brand known using the internet. Social networking something a customer orders customer is not happy result in more sales and an increase in sales.
sites are one of the ways; many businesses have with the product they received then they can just go
started using websites such as YouTube, Instagram to their website and email them.
and others to send out promotions and keep people
