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btec level 3 business unit 12 p5, m2 and d1

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Essay of 10 pages for the course Unit 12 - Internet Marketing in Business at PEARSON (p6, m2 and d2)

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P6 challenges faced by Amazon using
internet marketing
Introduction
In this assignment I will be talking about the challenges Amazon faces when using internet marketing
I will also Amazon is a sell side and not a buy side.




Does Amazon have any channels?
http://www.amazon.co.uk/

Identify if Amazon has a buy side or sell side
Amazon is a sell side but even though I not able not find the number of stores Amazon has I was able
to find out that amazon plans on opening 300 to 400 stores in the future.

Research with minimum of three instances where Amazon had issues
with it online channel
 The UK website is down and my Fire TV won't play any Prime Videos

 Amazon.co.uk being down for approximately two hours

 Amazon users are struggling to complete their online shopping orders as the site continues
to suffer from intermittent outages

How do you think these issues have impacted with it sell side
operations.
This will affect Amazon because they will not be able to make money as it’s direct.

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January 8, 2017
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