Unit 4 P3 - Produce corporate communications

Michelle Newman
Unit 4 – Business communication
Pass criteria 3
P3 – Produce corporate communications




3




1




2
4



5




The piece of corporate communication that I have produced is a poster advertising Tesco’s
Everyday Value range of products. I produced it using the universal design code that Tesco
uses. It could be a web based advertisement or it could be non-web based and put on
billboards. As it is a poster it needs to be simple and eye-catching so I used a big image (1) in
the centre to catch people’s eyes and show they what the product range looks like, this is
also the reason I used the pattern (2). The name of the product and business is at the top in
big so people know where they can get the product from and what the product is called (3).
Tesco’s mission statement is “we make what matters better, together” and the advert
highlights is trying to encourage and show people what Tesco can offer to them (4). The
slogan of Tesco is Every Little Helps in its particular font which is memorable and lots of
people recognise the brand from it, which is why I included it (5)