MNM1503 EXAM PREPARATION QUESTIONS AND ANSWERS 2023 PRESCRIBED BOOK.

MNM1503 EXAM PREPARATION
QUESTIONS AND ANSWERS 2023
PRESCRIBED BOOK.

, MARKETING
An Introduction

M C Cant (editors)

,CHAPTER LAYOUT:
Chapter 1: Fundamentals of marketing
Chapter 2: Marketing environments
Chapter 3: Consumer behaviour
Chapter 4: Marketing information and research
Chapter 5: STP Process
Chapter 6: Product decision
Chapter 7: Pricing decisions
Chapter 8: Promotion decisions
Chapter 9: Distribution decisions

, Chapter 1: What is marketing?

 Marketing is the process of planning and
executing the conception, pricing,
marketing communication and distribution
of ideas, products, and services to create
exchanges that satisfy individual and
organisational goals.

 Marketing is about satisfying customer