Name: Eric Asare
Assignment: unit 33
Teacher: Kanayo Isiekwena
Class: 1G
Dear bajram
Define: Google Analytics.
Google Analytics: It’s a free web analytic services that provide marketing purpose provide basic
analytic tool for search engine optimization and provide statics. The services is available any person
with a Google account. In April 2005 Google brought the Urchin Software Corporation and used that
company Urich’s on demand product as a basic for its current services.
What are Benefits of Google Analytics?
It is completely free of charge, this is a benefit to a organisation because it is cost effective
and the company saves money.
Able to find out how your visitors locate your website, this is great for businesses because it
allows a business to identify what type of advertising work and what they should invest their
money into.
Able to identify which pages and links your visitors click the most, this allows an organisation
to check what is the most popular thing on their site.
Visitor segmentation will allow the organisation to know who their target market is, and
what they should be doing to hit that segment.
Able to fine tune your website, this is because they can improve their website which will be
necessary to the companies websites success.
What are the disadvantages of Google Analytics?
The pro version of this, will cost money that some business might not have
Limited number of Goals
Creating custom reports is somewhat limited
Upgrading Analytics Premium is insanely expensive
Requires constant training
How do internet Companies use goggle Analytics?
E commences business or other else known as internet companies use Google Analytics in similar
ways to get the best results for their business. They will use Google Analytics in order to find out
what part of the market their customers are from. They will use this service to identify where they
got most traffic from and what was clicked on the most. All this information will help the business to
improve and become ideal for all customers to use. This service will also show where most
customers come from, when they get this information they will use it and invest in the source in
order to get a larger customer base.
Define: Environmental Analysis.
Environmental analytics is a procedure for recognising all outside and inside components that can
influence the execution of the organisation and assessing the level of threat or opportunity they
display. Opportunity and threat appraisals are then connected into basic leadership process keeping
in mind the end goal to better adjust procedures to the organisation surroundings.
1|Page
Assignment: unit 33
Teacher: Kanayo Isiekwena
Class: 1G
Dear bajram
Define: Google Analytics.
Google Analytics: It’s a free web analytic services that provide marketing purpose provide basic
analytic tool for search engine optimization and provide statics. The services is available any person
with a Google account. In April 2005 Google brought the Urchin Software Corporation and used that
company Urich’s on demand product as a basic for its current services.
What are Benefits of Google Analytics?
It is completely free of charge, this is a benefit to a organisation because it is cost effective
and the company saves money.
Able to find out how your visitors locate your website, this is great for businesses because it
allows a business to identify what type of advertising work and what they should invest their
money into.
Able to identify which pages and links your visitors click the most, this allows an organisation
to check what is the most popular thing on their site.
Visitor segmentation will allow the organisation to know who their target market is, and
what they should be doing to hit that segment.
Able to fine tune your website, this is because they can improve their website which will be
necessary to the companies websites success.
What are the disadvantages of Google Analytics?
The pro version of this, will cost money that some business might not have
Limited number of Goals
Creating custom reports is somewhat limited
Upgrading Analytics Premium is insanely expensive
Requires constant training
How do internet Companies use goggle Analytics?
E commences business or other else known as internet companies use Google Analytics in similar
ways to get the best results for their business. They will use Google Analytics in order to find out
what part of the market their customers are from. They will use this service to identify where they
got most traffic from and what was clicked on the most. All this information will help the business to
improve and become ideal for all customers to use. This service will also show where most
customers come from, when they get this information they will use it and invest in the source in
order to get a larger customer base.
Define: Environmental Analysis.
Environmental analytics is a procedure for recognising all outside and inside components that can
influence the execution of the organisation and assessing the level of threat or opportunity they
display. Opportunity and threat appraisals are then connected into basic leadership process keeping
in mind the end goal to better adjust procedures to the organisation surroundings.
1|Page
