THE LASH LOUNGE
BUSINESS PLAN
Presented by: Macey Domoney-Johnson
Student number: 00028314
Company name: The lash lounge
Develop a business plan for a viable micro-business start-up
Explain your marketing plan for a selected micro-business
MARKET ANALYSIS AND PLANNING
Target market
Using demographic segmentation (a technique that segments the market based on age, gender,
location and education). From this research I have carried out I have discovered my target market
is women between the ages 13-45 with the same common interests such as beauty, makeup,
1
,eyelashes, skincare and self-care. Using geographic segmentation I will locate my beauty salon
in desirable area, this is for two reasons, the first being for people to attend the salon they must
have a disposable income and secondly, I want my salon to be in the high-end bracket therefore
must be located in a nice and clean location. Our clients will expect to receive high quality
services from out salon, therefore we must ensure we use high end products and use the most
experienced training academies for our employees, by doing this we are ensuring clients feel
they are getting their money’s worth and not being overpriced and in return we will be able to
create good and trustworthy relationships with our clients leading to loyalty.
Marketing
Regarding marketing, I will be using business cards have created as pictured in figure 1 and figure 2.
Figure 1 - front
Figure 2 -
Back
Marketing
is crucial to
the success of
my business,
my marketing
techniques must target the correct audience, I will hand business cards out and leave them in
2
, places like the gym, people who go to the gym look after themselves mentally and physically
therefore placing my cards at the gym will reach my target audience effectively.
Additionally, I will use social media to market my salon. Social media allows us to publish our
work to potential consumers and create brand recognition. Most of our target market will use
social media and people tend to find salons and services from social media. Therefore, it is
crucial for us to have an iconic piece of furniture for people to pose Infront of and post on social
media. We will create a hashtag for our clients to use to be features on our page to also create
brand recognition.
Customers
Our clients will expect to receive high quality services from out salon, therefore we must ensure
we use high end products and use the most experienced training academies for our employees,
by doing this we are ensuring clients feel they are getting their money’s worth and not being
overpriced and in return we will be able to create good and trustworthy relationships with our
clients leading to loyalty.
Our main priority as a salon is ensuring 100% customer satisfaction, to ensure this we mut
make sure we have good services, good customer service and reliable and friendly employees.
Having all these elements in our salon will ensure, returning customers which results in more
profit and business growth.
Demographic - Primary research
From Primary research I conducted, it is clear that the
majority of potential clients are female.
I created a questionnaire and handed it to 20 girls and
20 boys between the ages of 13 and 45
Here are the results…
QUESTION GIRLS – 50% BOYS – 50%
13-23 24-34 35-45
How old are you? 36% 34% 30%
Are you a male or female? 50% 50%
Would you attend a beauty 48% 2% 4% 46%
salon?
How many times a month do 25% of people said once a 2% of people said once every
you attend beauty salons? month 5 moths
3
BUSINESS PLAN
Presented by: Macey Domoney-Johnson
Student number: 00028314
Company name: The lash lounge
Develop a business plan for a viable micro-business start-up
Explain your marketing plan for a selected micro-business
MARKET ANALYSIS AND PLANNING
Target market
Using demographic segmentation (a technique that segments the market based on age, gender,
location and education). From this research I have carried out I have discovered my target market
is women between the ages 13-45 with the same common interests such as beauty, makeup,
1
,eyelashes, skincare and self-care. Using geographic segmentation I will locate my beauty salon
in desirable area, this is for two reasons, the first being for people to attend the salon they must
have a disposable income and secondly, I want my salon to be in the high-end bracket therefore
must be located in a nice and clean location. Our clients will expect to receive high quality
services from out salon, therefore we must ensure we use high end products and use the most
experienced training academies for our employees, by doing this we are ensuring clients feel
they are getting their money’s worth and not being overpriced and in return we will be able to
create good and trustworthy relationships with our clients leading to loyalty.
Marketing
Regarding marketing, I will be using business cards have created as pictured in figure 1 and figure 2.
Figure 1 - front
Figure 2 -
Back
Marketing
is crucial to
the success of
my business,
my marketing
techniques must target the correct audience, I will hand business cards out and leave them in
2
, places like the gym, people who go to the gym look after themselves mentally and physically
therefore placing my cards at the gym will reach my target audience effectively.
Additionally, I will use social media to market my salon. Social media allows us to publish our
work to potential consumers and create brand recognition. Most of our target market will use
social media and people tend to find salons and services from social media. Therefore, it is
crucial for us to have an iconic piece of furniture for people to pose Infront of and post on social
media. We will create a hashtag for our clients to use to be features on our page to also create
brand recognition.
Customers
Our clients will expect to receive high quality services from out salon, therefore we must ensure
we use high end products and use the most experienced training academies for our employees,
by doing this we are ensuring clients feel they are getting their money’s worth and not being
overpriced and in return we will be able to create good and trustworthy relationships with our
clients leading to loyalty.
Our main priority as a salon is ensuring 100% customer satisfaction, to ensure this we mut
make sure we have good services, good customer service and reliable and friendly employees.
Having all these elements in our salon will ensure, returning customers which results in more
profit and business growth.
Demographic - Primary research
From Primary research I conducted, it is clear that the
majority of potential clients are female.
I created a questionnaire and handed it to 20 girls and
20 boys between the ages of 13 and 45
Here are the results…
QUESTION GIRLS – 50% BOYS – 50%
13-23 24-34 35-45
How old are you? 36% 34% 30%
Are you a male or female? 50% 50%
Would you attend a beauty 48% 2% 4% 46%
salon?
How many times a month do 25% of people said once a 2% of people said once every
you attend beauty salons? month 5 moths
3
