P5- Design a promotional campaign for a given product/service to meet the needs of a
given campaign/creative brief.
In this assignment I will explain what a campaign is and give a brief background to the
organisation; I will then give my campaign name and explain briefly about it. I will talk about
the primary purpose or objectives and what I intend to achieve from it. I will then go into
details about my campaign using the 4ps (product, place, price and promotion) my target
audience and budget.
Campaign Brief:
A campaign brief is a document that lists the key facts about a marketing campaign. They
provide a background the campaign, the objectives of the campaign, a full description of the
product and services that the campaign is about, target market information, the budget for
the campaign etc. The purpose of the brief is not simply to communicate clear instructions
and expectations but to allow others to stand in their shoes, understand the brand, the
products and their benefits, and be inspired by your proposition.
Background to proposal campaign
Argos is part of the Home Retail Group, the UK’s leading home and general merchandise
retailer. It is the leading digital retailer; they offer more than 33,000 products through online
at their website.
Objectives
Specific- Make the target market/audience (young adults and adults)aware of the product by
advertising.
Measurable- Using surveys, online feedbacks and questionnaires to get feedback from the
audience.
Attainable- Sending staff hunting for the Age ranges (18-35)
Relevant- Go around, look for the target audience
Timely- 1st July 2016
Marketing mix
Product- The product is the new Samsung galaxy s7 and it costs £569.95
Place- It will be sold at all Argos stores or they could order online and it will be delivered to
their desired address
Promotion- Let the audience aware of this product, Samsung galaxy s7 will be advertise via
newspaper, leaflets, TV, radio, Billboards and Transports and Social media page.
Price- The budget for this campaign is £1 million this is similar to the budget to the iPhone
so it’s an equal playing field and it all comes down to the specs
given campaign/creative brief.
In this assignment I will explain what a campaign is and give a brief background to the
organisation; I will then give my campaign name and explain briefly about it. I will talk about
the primary purpose or objectives and what I intend to achieve from it. I will then go into
details about my campaign using the 4ps (product, place, price and promotion) my target
audience and budget.
Campaign Brief:
A campaign brief is a document that lists the key facts about a marketing campaign. They
provide a background the campaign, the objectives of the campaign, a full description of the
product and services that the campaign is about, target market information, the budget for
the campaign etc. The purpose of the brief is not simply to communicate clear instructions
and expectations but to allow others to stand in their shoes, understand the brand, the
products and their benefits, and be inspired by your proposition.
Background to proposal campaign
Argos is part of the Home Retail Group, the UK’s leading home and general merchandise
retailer. It is the leading digital retailer; they offer more than 33,000 products through online
at their website.
Objectives
Specific- Make the target market/audience (young adults and adults)aware of the product by
advertising.
Measurable- Using surveys, online feedbacks and questionnaires to get feedback from the
audience.
Attainable- Sending staff hunting for the Age ranges (18-35)
Relevant- Go around, look for the target audience
Timely- 1st July 2016
Marketing mix
Product- The product is the new Samsung galaxy s7 and it costs £569.95
Place- It will be sold at all Argos stores or they could order online and it will be delivered to
their desired address
Promotion- Let the audience aware of this product, Samsung galaxy s7 will be advertise via
newspaper, leaflets, TV, radio, Billboards and Transports and Social media page.
Price- The budget for this campaign is £1 million this is similar to the budget to the iPhone
so it’s an equal playing field and it all comes down to the specs
