ECON 136 Porter's 5 Forces - Spotify Grading Standard study guide

Porter’s 5 Forces - Spotify (Music Streaming Industry) The case study introduces Spotify but does not really provide enough information on the music streaming industry, so you should utilize your background knowledge on Spotify and the industry to answer the questions. You can use your daily experience, reports and data (if you remember) to support your statements. The grading standard focuses on how you explain your idea and whether you understand the model. Here is the brief version of the grading standard: There are 5 forces you should mention:  Competition from rival sellers  Competition from substitutes  Competition from new entrants  Bargaining power from suppliers  Bargaining power from consumers Each force worth 13 points. 10 is for the analysis and reasoning and 3 is for the evaluation of the level of threat (or level of competitiveness). Total will be 65 points. So for each force, you need the following to get full credit:  Identify the target: e.g. Suppliers