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  • PEARSON (PEARSON)
  • Business 2010 QCF
  • Unit 3 - Introduction to Marketing
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UNIT 3 Introduction To Marketing - Assignment 1 - Presentation

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2020/2021 Written for academic year
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PEARSON (PEARSON)
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Unit 3 - Introduction to Marketing
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P1 describe how marketing techniques are used to market products in two organisations P2 describe the limitations and constraints of marketing P3 describe how a selected organisation uses marketing research to contribute to the development of its marketing plans P4 use marketing research for marketing planning P5 explain how and why groups of customers are targeted for selected products P6 develop a coherent marketing mix for a new product or service M1 compare marketing techniques used in marketing products in two organisations M2 explain the limitations of marketing research used to contribute to the development of a selected organisation’s marketing plans M3 develop a coherent marketing mix that is targeted at a defined group of potential customers D1 evaluate the effectiveness of the use of techniques in marketing products in one organisation D2 make justified recommendations for improving the validity of the marketing research used to contribute to the development of a selected organisation’s marketing plans

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Greggs And Adidas
Unit 3 Introduction to Marketing
Marketing Techniques – AS1

,P1 - Describe how marketing techniques are used to market products in two organisations.
What is Marketing?




Marketing is a way to promote and sell a
product that is of an organisation to
meet the customer’s need.

, Marketing Techniques – Ansoff Matrix

This are the four types of the growth
strategies that Ansoff came up with.

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BTEC
Subject
Business 2010 QCF
Uploaded on
April 28, 2023
Number of pages
18
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2020/2021
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Subjects

  • describe
  • marketing techniques
  • market products
  • limitations
  • constraints of marketing
  • marketing research
  • marketing plans
  • marketing planning
  • groups of customers
  • selected products
  • compare
  • explain

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