Learning Outcomes:
- Describe what culture is.
- Identify some of the business functions of an international company
(IC) that may be affected by culture and explain how culture
influences these functions.
- Describe how culture shows itself.
- Discuss the theoretical frameworks used for analysing culture:
o Introduce the framework: how it came about, which point of
view it adopts, and more introductory details
o Describe in detail each of the dimensions/categories of the
framework.
ETHNOCENTRICITY is the belief that your own culture is superior to all other cultures.
CULTURE is the sum total of the beliefs, rules, techniques, institutions, and artifacts that
characterise human populations.
Key points about culture:
, Ways Culture Affects All Business Activities
- Describe what culture is.
- Identify some of the business functions of an international company
(IC) that may be affected by culture and explain how culture
influences these functions.
- Describe how culture shows itself.
- Discuss the theoretical frameworks used for analysing culture:
o Introduce the framework: how it came about, which point of
view it adopts, and more introductory details
o Describe in detail each of the dimensions/categories of the
framework.
ETHNOCENTRICITY is the belief that your own culture is superior to all other cultures.
CULTURE is the sum total of the beliefs, rules, techniques, institutions, and artifacts that
characterise human populations.
Key points about culture:
, Ways Culture Affects All Business Activities
