3-2 Milestone One Submission

Directions As part of your course project, you will develop a social media strategy proposal that will address your chosen fundraiser’s key performance indicators by evaluating qualitative and quantitative data. For this milestone, you will develop the “Data Analysis” and “Evaluating the Landscape” portions of the Social Media Strategy Proposal section of your course project. Make sure to use appropriate evidence to support your analysis and recommendations. You will continue to add to your social media strategy proposal in Milestone Two. Data Analysis: Collect and analyze the following data points for your organization and target audience. Target Audience Data: Briefly summarize the following demographics and psychographics about your selected target audience, as well as the value of considering each data point you include when designing a social media strategy. Make sure to use valid demographic and psychographic data to validate your summary. Utilize the web resources provided in the Resources area of this module to assist you in completing this portion of your assignment. Age Education Income Geographic location Current social media use Outside interests Personal values Evaluating the Landscape: Evaluate the current social media landscape of Southern New Hampshire University by exploring their existing social media presence in relation to the fundraising effort. The Social Media Directory and Campus Faculty pages are great places to start, but you are encouraged to explore other channels that are not listed as well. Once you have explored, summarize your findings by describing the following as appropriate evidence to support your evaluation: SWOT analysis findings Organization’s current social media strategies and platforms used Target audience(s) for specific platforms Organization’s typical triggers and connection strategies Guidelines for Submission For this milestone, submit the “Data Analysis” and “Evaluating the Landscape” portions of your social media strategy proposal as a 500- to 750-word Word document. Sources should be cited according to APA style.