BUSINESS Management _ Promoting Land and Nature Jerky Case Study Questions

Promoting Land and Nature Jerky Case Study Question On page 6 of the case study, under the header “Decision”, CEO Tim Ryan proposes three options to Kathy Ayers, VP of Marketing and Communicatio ns. Ms. Ayers must choose the option she believes is the best plan, strategically and financially, for the company to reach their 2020 Operating Profit goal of $544,000 (Exhibit 1 on pg. 7). The three options are 1. Reduce L&N’s total promotion budget by 30%. 2. Increase L&N’s consumer promotions by $200,000. 3. Increase L&N’s trade promotions by $200,000. Deliverables 1. Your recommended option, and the reasons/rationale why you chose that option. 2. The reasons/rationale why you did not choose the other two options. You are writing your recommendation as if you are Kathy Ayers