McDonalds
In this task I will be evaluating the future
change in the political, legal, economical and
social factors and how it impacts on the
strategy of McDonalds.
, Background on McDonalds
• McDonalds is the world’s most famous fast
food restaurant. The company began in 1940,
Their Headquarters are located in United
States.
• McDonalds is the world’s largest chain of
hamburgers which serves around 68 million
customers daily and is in 119 countries with
more than 35,000 outlets.
, Political factors
• Is when McDonald's are affected by many aspects of government policy.
This means the McDonald must comply by the law.
• Political changes like the government in the future putting more
restriction on McDonalds by prevent them from growing further. As
McDonalds products are unhealthy and people are getting diseases like
cholesterol because of these fast food chains.
• Also, the government is funding more local health regulations impacting
for workplaces and schools could reduce the McDonalds’s revenues and
profit.
• This will result in the competitors like subway to grow further as they have
healthy products, which might result them beating McDonalds as the best
fast food restaurant. Also McDonalds profit might decreases as the
government will promote people to eat healthy.
• So in order to increases their profits and beat their competitors
McDonalds also need to introduces health product to their menu.
In this task I will be evaluating the future
change in the political, legal, economical and
social factors and how it impacts on the
strategy of McDonalds.
, Background on McDonalds
• McDonalds is the world’s most famous fast
food restaurant. The company began in 1940,
Their Headquarters are located in United
States.
• McDonalds is the world’s largest chain of
hamburgers which serves around 68 million
customers daily and is in 119 countries with
more than 35,000 outlets.
, Political factors
• Is when McDonald's are affected by many aspects of government policy.
This means the McDonald must comply by the law.
• Political changes like the government in the future putting more
restriction on McDonalds by prevent them from growing further. As
McDonalds products are unhealthy and people are getting diseases like
cholesterol because of these fast food chains.
• Also, the government is funding more local health regulations impacting
for workplaces and schools could reduce the McDonalds’s revenues and
profit.
• This will result in the competitors like subway to grow further as they have
healthy products, which might result them beating McDonalds as the best
fast food restaurant. Also McDonalds profit might decreases as the
government will promote people to eat healthy.
• So in order to increases their profits and beat their competitors
McDonalds also need to introduces health product to their menu.
