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Summary Consumer Behavior - Hoyer, MacInnis, Pieters - Chapter 1-10 17 | 7th edition 2023
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consumer behavior - -The totality of consumers' decisions with respect to the acquisition, consumption, and disposition of goods, services, activities, experiences, people, and ideas by (human) decision-making units [over time]. -offering - -A product, service, activity, experience, or idea offered by a marketing organization to consumers. -"Totality of decisions..." - -Whether What Why How When Where How much/ How often/ How long -"about the consumption..." - -Acquisition Usage Disposition -"of an offering..." - -Products Services Activities Experiences People Ideas -"by decision-making units..." - -Information gatherer Influencer Decider Purchaser
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